A CEO once told me he stayed awake at night wondering how many ideal prospects visited his site, struggled to understand what his company could do for them, and bounced for good...never to return.  

As marketers, we can all relate to that fear: is our messaging actually grabbing people? 😱

So what can you do to stress test your messaging? To get some feedback and fine-tune? To give you back that good night’s sleep? 😉

On this episode, the one and only Peep Laja takes us through his philosophy on messaging and copy testing, including: 

--- Aiming for excitement (and not boring buyers to death)
--- Being specific and clear above all else
--- Finding the balance between too little copy and too much
--- Avoiding subjectivity
--- Honing hierarchy and story structure