In this episode PR expert Pippa Goulden chats to Nicky Elliott, founder of The Wilder Collective, an online community for female founders and freelancers. Nicky shares her refreshingly honest journey from a 15-year career in events to launching a children's clothing brand, which ultimately evolved into creating a thriving community where women in business support each other.

What We Cover:

• Nicky's Business Evolution: How her initial clothing brand 'Wilder Ones' paved the way for The Wilder Collective and her popular podcast "Women's Business"
• PR Truths: Nicky's candid experience with a PR agency that cost "a lot of money for nothing" and how she now approaches PR differently
• Community Building: The power of authentic connections and how Nicky grew her audience by being intentional with her content
• Networking Without the Ick: Why networks are absolutely fundamental to business growth (even if the word gives you the fear!)
• Wilder Live Event: Nicky's exciting new venture creating the event she wished existed for female founders

Top Takeaways:

• Why podcasts are a brilliant PR tool for creating genuine connections
• How to find your voice and stand out by discussing topics you truly care about
• The importance of "throwing mud at the wall" rather than overthinking
• Why your network is often your most valuable business asset
• How standing for something attracts exactly the right people to your brand
• Why you need to stop overthinking and get on and do it

Find out more about Nicky and her brilliant network, events and Wilder Live: 

https://thewildercollective.co.uk

Connect with Nicky on Insta here and on LinkedIn here 

And once you've had a listen you can:

- Join Get Known - my six week group sprint starting in October that will get you stepping out of the shadows and known for what you do.

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Or if you just want to hand it all over to me to do for you, I can do that too

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com