DiscoverA Waste Of Time with ItsTheReal#231: 2 Jews and 2 Black Dudes Review Home Alone
#231: 2 Jews and 2 Black Dudes Review Home Alone

#231: 2 Jews and 2 Black Dudes Review Home Alone

Update: 2018-12-21
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Today on A Waste of Time with ItsTheReal, for Day 9 of the #12DaysOfPodcasts, it's another episode of 2 Jews and 2 Black Dudes Review the Movies! Eric, Jeff, Styles, Sheek and Jadakiss watched the 1990 American Christmas comedy Home Alone! There's never been a movie review show as fun as this - listen and let us know what you think!
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#241: Jeff Weiss
This week on A Waste of Time with ItsTheReal, we hit the West Coast to speak with one of Los Angeles' greatest cheerleaders, the founder of the popular music website Passion of the Weiss and the heartbeat of TheLAnd Magazine, writer and editor Jeff Weiss! Jeff details what sparked the boycott of LA Weekly, the history of alt newspapers in the United States, what local journalism means in 2019, and why he and so many others have chosen to put their entireties into launching a new publication that speaks the language of his city. We get into his family's long roots in California, his affinity for the Beat Generation, growing up on West Coast rap, writing about Kendrick Lamar and 03 Greedo at the beginnings of their careers, as well as Snoop Dogg on the eve of getting his star on the Hollywood Walk of Fame. We discuss Jeff's work in documenting Lil Boosie's trial and the greater goings on in Baton Rouge, his history playing baseball and how a .360 batting average got him a writing job, how he ended up in feuds of different degrees with Magic Johnson, Post Malone and Deer Hunter, and the project closest to his heart that currently sits in his desk drawer. All that, plus stories about Eric Davis, Cobra Snake, Rick Ross, Alex Blagg, Mark Lisanti, blogroll placement, the resources necessary to keep music blogs alive, and much, much more! If you'd like to help support, or request a copy of TheLAnd, head to theLAnd.com

#241: Jeff Weiss

2019-02-1201:36:00

#240: John Monopoly
This week on A Waste of Time with ItsTheReal, we went out to LA to sit down with the legend himself, John Monopoly, to talk about being the at the epicenter of the Chicago music scene for almost thirty years! Known most notably for his work as Kanye West's manager, we talk about his upbringing in Chicago's Johnson family, his early Soul Train memories, going to grade school with Common and No I.D., promoting shows and making beats and getting money in high school, meeting Kanye back in 1990, why he decamped for Atlanta and why he returned home and what Jay Boogie means to the city. We discuss Mnop meeting his cousin Don C and how they took over the night life scene in the Windy City, how they got The Beatnuts to town, the story behind bringing Jay-Z and Foxy Brown to the Chi, and of course, the city's most notorious party celebrating the hottest rapper on the scene, Da Brat. John goes into detail about trying to break the Go Getters and Kanye West records, attending the Mixshow Power Summit, making and maintaining relationships, how Chris Lighty recruited Mnop to work at Violator Management, and what it felt like to leave Chicago for New York. We reminisce on Kanye's chaining day, how he got the news of Kanye's car crash, the initial struggles of Through the Wire on the radio, how Syleena Johnson ended up on All Falls Down, the highs of The College Dropout and The Grammys and ultimately what led to his parting ways with Ye in 2008. We discuss John's work with Valee, Z Money, Virgil Abloh, Hitmaka FKA Young Berg, Dreezy, King Louie, his nephew London on Da Track, Busta Rhymes, Missy Elliott, Dirtbag, Cool & Dre, G.O.O.D. Music, Mona Scott, Todd Moscowitz, Puffy, Cam'ron and Jim Jones, his being diagnosed as bipolar, the value in discussing mental health, and much, much more!

#240: John Monopoly

2019-02-0501:32:03

#239: Harrison Remler
This week on A Waste of Time with ItsTheReal, we welcome COO of Visionary Music Group, Harrison Remler to sit down with us at our new apartment on the Upper West Side! Part of Logic's management team for the past seven years and a 2018 recipient of the Forbes 30 Under 30 honor, Harrison discusses his upbringing on the north shore of Long Island, his dedication to high school baseball, his father's dreams of him becoming a big league relief pitcher, meeting Mariano Rivera at a restaurant in Panama, and why the flame of top-tier athletics burned out at his Division III school, Vassar College. Harry, well-aware of the power of social media and the music blogs, used both to start a college career as a concert promoter, getting his artists respectable pay days whether for high school proms or selling out NYC's Canal Room. At the time, he looked up to independent managers like Benji Grinberg and Will Dzombak, and when he garnered the interest of Logic's manager, Chris Zarou, he immediately offered to intern in exchange for the chance to learn the ins and outs of the music business. Harry details moving around the United States at age 19 as Logic's tour manager, the big responsibilities, the ridiculous quandaries and the large amounts of money that fell on his shoulders - none of it going into his own pockets - but knowing that he was an early part of something significant, putting together Logic's first appearance on Jimmy Kimmel Live! and the life-changing moment where he had to decide between traveling to a Spring Break tourney with his baseball team, or joining Logic on his first European tour. We get into Logic's signing to Def Jam, working on Jon Bellion's career, learning how to push and poke and encourage a major music label while operating out of a basement in Long Island, and the most gratifying moment of his career, Logic's VMA performance which brought together suicide survivors and spread awareness. All that, plus news about Visionary's new situation with Sony Music, stories about Method Man and Redman, Tayyib Ali, AER, DJ Vinny Bags, the Panama Canal, hunting Nazis and much more! 

#239: Harrison Remler

2019-01-2901:47:50

#238: Hitmaka
This week on A Waste of Time with ItsTheReal we welcome super-producer Hitmaka to the Upper West Side to detail the ups and downs of his one-of-one journey as a chart-topping rapper, a hustler, an aimless creative, a ghostwriter and ultimately the most surprising bounce back story and rebrand to become the most in-demand producer in the business. Hitmaka discusses his Chicago upbringing to well-off parents, dropping out of school as a young teen to chase down his hip-hop dreams, linking up with street management which led to opportunities to spit over Kanye West production, rap for Jay-Z, meet Aaliyah, and end up signing to DMX. Hitmaka describes his fallout with his family, his exile to a Montana boot camp which led to his fallout with DMX, reconnecting with childhood friend Shawnna as her career began to take off, getting into Chicago street life to get by, moving to Los Angeles to write for an artist signed to Eve, running around with young Hollywood types, taking a flyer on some young producers and convincing them to join him in LA, and writing the music that would get him - Yung Berg - signed as an artist to Epic Records. We talk about linking up with Ray J, getting bailed out of jail by Shaq, what it was like touring the country as his record Sexy Can I shot to the top of charts, the difference of opinion he and his label head had over follow up record, how his time at Epic came to an end, and how NFL offensive lineman Bryant McKinnie gave him a lifeline. Hitmaka talks about how important his friendship to Jeremih has been, how he began to use his talents for building a hit song to help other artists like Nicki Minaj, 2 Chainz, Meek Mill, Ty Dolla $ign, Rick Ross and Lil Wayne, Gucci Mane, King Louie and any artist you can think of, and how he holds no grudges at anyone in business. All that, plus stories about Joe Budden, Mike Caren, LEP Bogus Boys, Troy Carter, Bri Steves, his Transformer chain, his hugely anticipated upcoming album and much, much, much more! Listen now wherever podcasts are playing!

#238: Hitmaka

2019-01-2101:47:29

#237: Hasan Minhaj
This week on A Waste of Time with ItsTheReal we welcome host of the Netflix series Patriot Act, Hasan Minhaj, to the Upper West Side! Hasan discusses growing up in Davis, California, a kid into basketball and rap, how he flourished on his high school debate team and found performative similarities to stand-up comedy, his decision to not attend his dream college, the nights he snuck out of his parents' house to do open mic nights, and how his dad ultimately found out. We discuss winning stand-up competitions in the Bay, moving to Los Angeles and experiencing the dark years of fighting to find his voice and his place, living off of small acting parts and TV commercials, and starting a video series that caught the eyes of producers from The Daily Show. Hasan details his Daily Show audition, his field pieces across the United States, what it was like having Jon Stewart as a boss, and what it was like when Jon broke the news to the correspondents that he was leaving the program. We talk about the extremely well-received special he did in his hometown, the best phone call he received after hosting the White House Correspondents Dinner, making a home in New York City, his admiration of Trevor Noah, the emotion surrounding his own departure from The Daily Show, and his experiences in hosting his own program on Netflix. All that, plus Jerry Seinfeld, Benjamin Kickz, Samantha Bee, Saudi Arabia, Sneaker Shopping, Michael Jordan, Steve Kerr and much more!

#237: Hasan Minhaj

2019-01-1501:34:33

#236: Celebrity Stylist Jason Rembert
This week on A Waste of Time with ItsTheReal, we welcome celebrity stylist for Odell Beckham Jr., Rita Ora, Russell Westbrook, Issa Rae, Erykah Badu, Gucci Mane and more, Jason Rembert to the Upper West Side! We discuss growing up the son of a single mother with four siblings in Far Rockaway, Queens, taking the bus two hours to attend school, his favorite subjects being math and dressing the best and how he graduated a year early and headed off to college. We talk about the jobs he held down selling kids' suits at Nordstrom and then preparing meals in a hospital kitchen, his failed application to intern at Vibe Magazine, before throwing a late-night, Hail Mary attempt for an spot at ELLE, knowing nothing at all about the publication. Jason gets into his time fetching coffee, rearranging closets and learning at the elbow of some of the great editors in fashion, moving over to W Magazine where the tone and energy were way different, what his family thought of his new workplace, and how one day he found himself assisting the stylist for Alicia Keys, and saw the potential in pairing high end brand names with staples from the projects he grew up in. We discuss the early work he got through Carline Balan, the missed opportunity he had with Lady Gaga, how he bounced back from personal and professional losses, and the stellar 2018 he had in which he was recognized for his ground breaking achievements by the CFDA, by artists and athletes alike, by the industry at large, as well as the greater Instagram audience. All that, plus how Jason balances his family life, what separates him in a very competitive business, what he thinks of the fanny pack trend, how he keeps his kids grounded, what his freshman year roommate wore day in and day out to Jason's dismay, and so much more!
#222: Megan Thee Stallion
This week on A Waste of Time with ItsTheReal, we welcome Houston, Texas rapper, newest signee to 300, Instagram legend and current student at Texas Southern University, Megan Thee Stallion to the Upper West Side! Megan discusses growing up loving school, getting trouble for cursing at a young age, making best friends during a food fight, always being the tallest in her grade, trying every sport and giving up, why she'd be a Plastic in her version of Mean Girls, and how she didn't win Prom Queen but still ended up bodying the night. We talk about secretly writing rhymes during high school, how shy she was as a teen, going to college with plans to be a nurse, putting stress aside and forming a new persona, finding beats on YouTube and starting a rap career on campus, when she found out her mother was a rapper, and the skepticism when her mom found out she rapped. We get into her debut show at SXSW, why she won't perform in a skirt anymore, her viral freestyle over Tay K's The Race, Missy Elliott shouting her out on Twitter, Q-Tip reaching out to offer advice and support and encouraging her ratchetness, Drake and The Migos throwing money to her song in a Houston strip club, what it was like when Kevin Liles walked in the room to sign her to 300, how much her mother likes her raunchy lyrics, and the surprising song that her mom feels she should emulate. All that, plus how her grandmother lurks on IG, practicing what it will be like when she finally meets Beyonce, how she's waiting for a dude to approach her in real life instead of DMing emojis, her southern accent, the dumbest way she's broken a nail, her upcoming project Fever and much more!

#222: Megan Thee Stallion

2018-12-1001:25:18

#221: Meek Mill's Engineer Anthony Cruz
This week on A Waste of Time with ItsTheReal, we welcome Meek Mill's engineer Anthony Cruz to the Upper West Side to talk how Championships was put together, when he first heard the Jay-Z vocals, how the Drake collaboration came together, how he felt when Meek shouted him out, and how he felt when The Joe Budden Podcast shouted him out. With Meek's videographer Will joining in, we discuss Meek's shining disposition, how grounded he is, how diligent he is in the studio, recording sessions in Los Angeles and New York City, their best Rick Ross stories, and how they spent their time while Meek was away. Cruz gets into his upbringing as an Army brat, moving from Oklahoma to Colorado to Georgia, graduating from Georgia State with an English degree, leaving his job in sales and putting all of his savings into learning to engineer at Full Sail University, making his way to New York where he worked two jobs to maintain while being shut down by studio after studio, and the miraculous circumstance that led to an internship at Roc the Mic. Cruz talks about studying at the arm of Young Guru, how he learned by playing his part and not overstepping his bounds, covering a Jay Electronica session, how OG Juan and Desiree were instrumental in his career, how he and Meek found a one-of-a-kind working relationship, his partnership with A&R Dallas Martin, plus stories about J. Cole, Teyana Taylor, Erykah Badu, Mary J. Blige, Ed Sheeran, Robinson Cano, Why Don't We and so much more!
#220: Russ Bengtson
This week on A Waste of Time with ItsTheReal we welcome NBA/sneaker/hip-hop writer, editor, commentator and confidant Russ Bengtson to the Upper West Side! Russ talks growing up in Long Island, his early interest in journalism, being a Chicago Bulls fan in New York, attending the University of Delaware, his classmate and fellow journalist Jeff Pearlman, and his first job out of college working for a tiny newspaper in rural Pennsylvania where he was hands-on in every aspect of the publication. We discuss how SLAM Magazine reached out to him, what exactly "Senior Editor" meant, his early dealings with Clyde Drexler, Scottie Pippin and Charles Barkley, JR Rider being cut from the Hawks before an interview, Kobe Bryant's respecting SLAM over other publications, Allen Iverson's magnetism, Stephon Marbury's unbelievable heart and talent, connecting Kevin Garnett and Jonathan Mannion for a legendary photo shoot, and the good and bad realities of choosing a magazine cover months ahead of time. Russ gets into his time as Editor in Chief of SLAM, his great partner in crime Lang Whitaker, in what ways Shaq and Nigel Sylvester are similar, Patrick Ewing not acknowledging him for two years, SLAM's reputation according to beat writers as opposed to enthusiasts, and why his time at the publication came to an end. We cover his freelance days, his introduction to Complex, the early days of Twitter, how page views and traffic changed the way writing worked, where Quickstrike - his sneaker show with Clark Kent - succeeded and where it missed opportunities, and his new documentary with Complex, Sole Origins. All that, plus stories about Pig Miller, Rasheed Wallace, Mobb Deep, Gregg Popovich, getting robbed on his apartment's front steps, University of Delaware's short time in the NCAA tourney, his Twitter block list, his love of heavy metal and much more!

#220: Russ Bengtson

2018-11-2701:52:55

#219: Kenny Beats
This week on A Waste of Time with ItsTheReal, we welcome arguably the producer of the year Kenny Beats to the Upper West Side! Kenny talks growing up in Connecticut always the tallest kid in his class, taking breakdancing classes, noodling on the guitar, the moment his mind awakened to music production, and the days he'd spend in a beat-making program recreating Timbaland beats he'd heard in the Jay-Z documentary Fade to Black. Kenny talks about his high school internship at RCA, his off-the-books internship for Jonny Shipes, going off to Berklee College of Music, getting ahead of his peers, becoming a staple of the hip-hop scene in Boston, trading his own supply of weed for the opportunity to hang with Ab-Soul, how that friendship got his first beats placed with ScHoolboy Q and Smoke DZA. We discuss transitioning into the EDM scene, touring the world as the DJ LOUDPVCK, putting on elaborately produced shows, how his beats weren't a huge departure from his hip-hop catalog, how ultimately his heart wasn't in the EDM world and the dark results it had on him physically, mentally and emotionally. Kenny talks giving up the DJ life, his reset, being down to his last $1k, locking himself in his room and composing records he truly cared about, and how he reintroduced himself into hip-hop through his work with HoodRich Pablo Juan, Key!, Rico Nasty, Lil Wop and more. All that, plus how he separates himself from other producers, why he prefers being in studio with an artist, how he stepped up his vocal production, what working on full projects with Vince Staples and 03 Greedo mean to him, his special collaborative album with ALLBLACK, how he knew his beats were winning, and so much more!

#219: Kenny Beats

2018-11-2001:28:00

#218: Tru Life
This week on A Waste of Time with ItsTheReal, we welcome Tru Life to the Upper West Side for one of the realest, most harrowing, most compelling and inspiring conversations we've ever had. Tru details his tough early years in New York City's Lower East Side, how he decided school wasn't for him, how music led to recording sessions at Mark and Donnie Wahlberg's studio, connecting with Snoop Dogg, and how Ving Rhames looked out strictly because he believed in Tru Life's talents. We discuss the DVD era and how the drama undermined an artist's talents, how Sickamore brought out the best in Tru's abilities, how Green Lantern called up Jay-Z and convinced him to not fly out of town and instead take a meeting with Tru Life, how Jay refused to let Tru leave the office until he signed a deal with Roc La Familia, and how Cipha Sounds started off as Tru's A&R, but became as close as blood brothers. Tru gets into his time away, the weight of facing a life sentence, figuring out whether loyalty and codes really meant anything, the tears he shed over not seeing his kids grow up, why he dedicated himself to his studies, and what ultimately got him through his eight years behind bars. We get into the realities of going from the system to freedom, how he wasn't ready for the trappings of the music industry upon his release, how he's grown over the past two years, moving to the suburbs, and what he's bringing to the table with his new music. All that, plus stories about Jay, Beyonce, TI, Future, Bobby Shmurda, Tory Lanez, Jim Jones, the inmates who broke out of Clinton Correctional Facility while he was there, and so much more!

#218: Tru Life

2018-11-1201:43:39

#217: Super Publicist Yvette Noel-Schure
This week on A Waste of Time with ItsTheReal, we welcome super publicist (Beyonce, Destiny's Child, John Legend, Mariah Carey, Prince) and favorite daughter of Grenada, Yvette Noel-Schure, to the Upper West Side! Yvette discusses growing up in Birch Grove, Grenada, living with her grandparents when her mother was sent to the United States for medical treatment, doing the extensive shopping her for grandfather's supermarket as a child, and knowing early how special her homeland was. We talk about her move to New York City as a teenager, how hard a transition it was socially and environmentally, working hard in school in the hopes of one day becoming a writer, riding the subway for the first time, and taking a job at Burger King where the love of her life would be standing on line. Yvette gets into her college years studying journalism at City College of New York with her first son by her side, living next door to the Hells Angels, getting her drivers license in order to commute to her first gig at a newspaper, eventually finding a position at Black Beat Magazine, scoring a coveted interview with Tupac on the set of Poetic Justice, and why Sony Music approached her to become a publicist. We discuss landing Mariah's Ebony Magazine cover, getting trampled by teenagers looking to get a piece of Bow Wow in Times Square, Prince's incredible memory of the first time he was in a room with Yvette, and what how Yvette worked to set Destiny's Child apart in an overly-crowded girl-group space. We talk about John Legend's classic debut album, the stellar team who worked at Columbia/Sony Urban in those days, giving journalists a midnight phone call to announce Beyonce's surprise album release, the wonderful humans that Tina Knowles-Lawson and Matthew Knowles are, and how Yvette's role as publicist has evolved as Beyonce's one-of-a-kind stature and talent has grown through the years. All that, plus why she'll never write a book about the music industry, how she sees every person that enters her life, why she left Sony Music, the house fire that changed her life, and so much more!
#212: Jay Park
This week on A Waste of Time with ItsTheReal, we welcome Roc Nation singer/songwriter/rapper and son of Seattle, Washington, Jay Park to the Upper West Side! Jay speaks on growing up the son of travel agents in the Emerald City, running around town with his crew on a mission to make a career out of breakdancing, doing poorly in school and hiding his report cards from his parents, and with his back against the wall, auditioned for a Korean talent competition, which ended up getting him cast in a boy band. With his folks going through a tough time, Jay took the gig to support his family and flew to South Korea knowing nothing of the language or culture, not to mention the shock of K-Pop artist development. We discuss his time in 2PM, what differentiated them from 2AM, their supergroup 1 Day, his attempts to work the system and take care of his body and soul without losing who he was over three and a half years before they ever dropped a project, and why he left the group. Jay gets into the reality of coming back to Seattle, his job working at a used tire shop, how his love for music came back, how starting to sing YouTube covers in the bathroom gained him a fanbase, why he felt weird about it, and how it ultimately make him an international draw once again. All that, plus the levels of Korean tattoos, friends by convenience, holding onto creative control, getting a 2 Chainz verse, living in Korea as former member of a boy band, becoming a businessman, his latest project Ask Bout Me, and much more!

#212: Jay Park

2018-10-1601:12:19

#211: Freshalina
This week on A Waste of Time with ItsTheReal, we traveled to Atlanta to sit down with the blogger's blogger, the influencer's influencer, the internet's favorite voice, and the first website owner to get kicked out of VIP by the celebrity of the hour, the founder of Crunk & Disorderly, Freshalina! Fresh discusses growing up in a small town outside Jacksonville, listening to "Up North" rap via her brother's friends, creating websites and jumping into chat rooms in middle school, working high school jobs at Arby's and Subway, getting into pre-fights with kids around town, and almost joining the Air Force, before going into Jobs Corps instead. Fresh talks about how she started Crunk & Disorderly as a side hustle to express her voice while working at a bank during the day, how people - and bigger companies - started to pay attention thanks to her singular style and unfiltered humor, what it felt like to receive a fan email from Pharrell, how traffic jumped after she posted the picture of Birdman and Wayne kissing, her time working for SOHH and XXL, and why she ultimately decided to focus her time and energy on her own blog. We get into her TV writing experience, her shift into marketing and consulting, what she thinks about influence vs checks, why she didn't sell out to a big network, how social media brought about a huge change in speed and tone while also spelling out the death of blogs, and how she learned early to have a bunch of different projects, so as not to just go down with the ship. All that plus her foray into podcasting, the most notable characters from her blogging days, why it's currently Nivea SZN, the blank CD hustle, being on Kanye's blogroll, the Def Jam conference calls, Brendan Frederick's influence on rap internet, and so much more!

#211: Freshalina

2018-10-0801:24:13

#204: Co-Founder of The FADER Rob Stone
This week on A Waste of Time with ItsTheReal, we welcome Founder and Co-CEO of Cornerstone and Co-Founder of The FADER Rob Stone to the Upper West Side! Rob talks growing up on Long Island, spending his summers loading and unloading trucks with his father in East New York, attending University of Albany, throwing parties, getting diagnosed with cancer at 19, leaving school, getting into fighting mode, and how hip-hop got him through his radiation treatments. We discuss graduating college only to sell bracelets and run from cops at Jones Beach, becoming an assistant at SBK Records, learning record promotion, taking a job at Clive Davis' Arista Records, overseeing the marketing and promotion for Bad Boy Entertainment and LaFace Records, and the one reason he refused to take a huge job at Motown Records. Rob dives into what it took to co-found music and marketing agency Cornerstone with lifelong friend Jon Cohen, the most important relationships he made along the way, and how they made DJs the centerpiece to both their marketing strategy and the creation of The FADER. We get into what it meant to build his own brand, what it meant for his father to see it happen before he passed, and what it means to show his twin sons. All that, plus great stories about Biggie, Puffy, Kanye, Pharrell, Jonathan Mannion, Drake, Lyor Cohen, Andre Harrell, Mariah Carey, Steve Rifkind, Hot 97's Steve Smith, Dave Mays of The Source, Sprite, Converse, FADER Fort and so much more!
#203: Lil Duval
This week on A Waste of Time with ItsTheReal, we welcome comedian, rapper, singer, actor, internet expert and all-around amazing personality Lil Duval to the Upper West Side! Duval talks growing up in hardscrabble Jacksonville, Florida, driving at age 13, selling crack around town, dancing in high school talent shows, and knowing that he'd be an entertainer outside the city lines. We discuss his move to Atlanta where at 20 years old, he pretended to be a high school student, how he started doing standup around town, began his own comedy night on Tuesdays, could pick off hecklers in an audience, gained a loyal audience right away, especially with celebrities, made cameos in music videos, and took claim to the city. We get into his brief move to Los Angeles, how he didn't capitalize on catchphrases he had, what co-signs meant the most, meeting Charlamagne Tha God via MySpace, the benefits of taking your time, the best colleges he would play around the country, where his song ideas come from, how everyone tried to box him into a certain career, why he signed a record deal with EMPIRE, and how many people come up to him now with the success of his single, Smile (Living My Best Life), thinking he's finally made it. All that, plus what the Jaguars meant when they moved to Jacksonville, how wrong CelebrityNetWorth.com is, what time of the day he'll get phone calls from Snoop Dogg, what he turned his backyard into, what T.I.'s wedding was like, why he hates the Dallas Cowboys and so much more!

#203: Lil Duval

2018-08-2701:25:58

#202: Def Jam A&R AE
This week on A Waste of Time with ItsTheReal, we welcome Def Jam A&R, Tyga's consigliere and the Bay Area's native son AE to the Upper West Side! One of the best personalities and most genuine young souls in the music business, AE discusses growing up fast in North Oakland and going to school in East Oakland, sharing a room with his sister, playing basketball with bigger aspirations, skating through high school, doing Costco runs with the principal, his group The A'z, winning Battle of the Bay on KMEL, meeting B2K and joining them on tour. We talk about how B2K put the group to work, and how AE set himself apart, the deals that record companies and TV channels offered, how executives were afraid of face tattoos, their popularity all over the world, tensions between group members and management, and why they ultimately broke up. AE gets into meeting Tyga before he was rapping, how Tyga's good energy and his BBC collection made him stand out, how they reconnected after eight or so years when AE was walking in Hollywood and looked above for a sign. We go in depth about rehabilitating Tyga's career, how trusting their friendship is, how Taste - arguably the song of Summer 2018 - came about, and how that led to Def Jam hiring him as A&R. All that, plus his experiences with Young Thug, YK Osirus, Bria Myles, Kanye West, Wyoming, Ryan Coogler, Steven Victor, Valee, Smash Mouth, where he was when the Pusha-Drake beef went off, how he operates as a new music executive, what he's looking for in artists and producers, how he uses emojis in 2018, and much, much more! Yadadameeaan!

#202: Def Jam A&R AE

2018-08-2001:49:47

#198: Jemele Hill
This week on A Waste of Time with ItsTheReal, we welcome ESPN personality, writer for The Undefeated, proud Michigander and UNO champion Jemele Hill to the Upper West Side! Jemele discusses her upbringing in Detroit, falling in love with baseball and sports writing at a young age, the perks of interning at the Detroit Free Press as a high schooler, the pull of both Michigan State University and the University of Michigan, her experiences as a college intern at landmark papers in Philadelphia, Cleveland and Detroit, and ultimately driving with her mom down to her first staff job, down in Raleigh, North Carolina. We talk about returning to the Detroit Free Press as a columnist, what brought her down to Orlando, her infamous story with Willis McGahee , how that simultaneously almost got her suspended and got her the attention of ESPN, how even though ESPN wasn't her dream job, she saw and took opportunities, and changed her own trajectory. We dive into podcasting vs. TV production, working with an earpiece live on air, how ESPN approached her and Michael Smith to host SportsCenter, and how she considers her time behind that infamous desk. All that plus interviewing Aaliyah, covering the 1995 Cleveland Indians, Boyz II Men, ride-alongs, 2 Live Crew, what Stuart Scott meant to her, her thoughts on The New York Daily News' recent staff firings, how her feelings on Lil Jon's music have changed through the years, the biggest misconceptions of her online and so much more!! Also, please make sure to pre-order our new lined notebook with original ItsTheReal material - RHYME BOOK - on Amazon.com!

#198: Jemele Hill

2018-07-3001:44:59

#196: Mouse Jones (Part 2)
Today on A Waste of Time with ItsTheReal, the second of our two-part episode with BET host, digital media personality, and all-around defender of the culture Mouse Jones! Mouse, a high school dropout from Long Island with dashed dreams and a history in the streets, who found discipline and teamwork in the Navy, stayed down in Virginia after an honorable discharge, cutting hair, but also selling guns. Mouse discusses why people around town felt a certain way about him, talks us through the attempt on his life that shook him into reality, the phone call with his step father that brought him back to his family in New York, a second near-death experience, and exactly how fast he ran to church to be saved. Mouse gets into what the church meant to him, what comedy meant to him, how he made the two work together, how he reunited with his biological father and why it fell apart once more. We discuss chance encounters with Jimmy Fallon and Royce da 5'9, how much work it took to launch his podcast, his own beliefs on how to approach people, how he leaned on Cory Townes for guidance, how generous Lowkey was with advice on how to host parties, what it meant to work on the TRL reboot on MTV, how he took a small opportunity with BET and hit it out of the ballpark, how in the world he went from moving guns in Virginia to moving a sold-out crowd at Staples Center in LA, and much more! Listen now to Parts 1 and 2 on iTunes and soundcloud and everywhere else!

#196: Mouse Jones (Part 2)

2018-07-1801:43:10

#194: Capitol Music Group SVP of Brand Partnerships Brian Nolan
This week on A Waste of Time with ItsTheReal we welcome Capitol Music Group's SVP of Brand Partnerships, Brian Nolan, to the Upper West Side to discuss his time and work with J. Cole, Migos, Three6Mafia, ESPN and his own division at Capitol, seventeenfifty! A Silver Spring, MD native, Brian talks growing up a hip-hop fan in the melting pot of Washington, DC suburbs, the lessons he learned caddying for the likes of Alan Greenspan and Mike Wilbon, taking cues from his older brother, chasing baseball-playing dreams to James Madison University where he majored in marketing, finding his way to NYC for an internship at Rawkus Records, and how he focused his sights on the music industry. After a promised-job never materialized, Brian returned to Washington and to the golf course, and ultimately found his way into a mailroom, where he worked his way up from sending records to working them as a field marketing rep in Philadelphia. After earning his stripes putting up posters, Brian graduated to Sony Urban where he rode the tour bus with Juicy J, DJ Paul and Crunchy Black, helped their record Stay Fly go from 15 spins to fully taking over the airwaves, and saw them win Oscars and go Hollyhood. Brian remembers Jay-Z and Jay Brown bringing J. Cole to the label as one of three priorities from Roc Nation, and reminisces on the work Cole and Ib Hamad and their team put in to go from performing for tiny crowds and in conference rooms for small-city radio programmers to putting huge numbers on the boards, selling out arenas, and becoming a voice of a generation. Brian discusses how he took advantage of a ceiling at his radio job, combined his interests in music and sports, and fostered relationships with athletes and executives alike, using his skillset to make his mark in brand partnerships, and how he leveled up in his new role at Capitol, especially in working with Coach K and Pee at Quality Control. All that, plus stories about Ruben Studdard, Rembert Browne, Jemele Hill, David Cho, Naima Cochrane, Destiny's Child, John Legend, Ray Cash, go-go music, Freeky Zekey, Tiger Woods, and much more!
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#231: 2 Jews and 2 Black Dudes Review Home Alone

#231: 2 Jews and 2 Black Dudes Review Home Alone