231: Elyce Arons, Founder of Kate Spade and Frances Valentine | What Elyce Always Tells Her Daughters
Update: 2025-11-17
Description
Elyce Arons is a cofounder of Kate Spade and the cofounder and CEO of Frances Valentine. Elyce grew up on a cattle farm in Kansas before attending the University of Kansas where she met her lifelong best friend, Katy Brosnahan. Together they helped launch the multibillion-dollar bag company Kate Spade, with Katy’s eventual husband Andy Spade and Pamela Bell. Elyce is also the author of the book, We Might Just Make it After All.
In this episode we discuss the following:
- The great advice Elyce gave about the value of writing thank you notes. Not only has Elyce written countless thank you notes, but also she has helped countless others write thank you notes through her stationery line at Kate Spade.
- After this interview with Elyce, I ordered a box of thank you notes and a pack of stamps. I first wrote a note to thank my wife Keshia for being so wonderful. And then I wrote a note to Elyce, thanking her for coming on the podcast. And just like that, I’m on track for 25 notes in six months when I check back in with Elyce.
- I encourage all of you to follow Elyce’s advice to write thank you notes to people you meet with. By doing so, you will make others’ lives better.
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