DiscoverSeriously in Business: Brand + Design, Marketing and Business234: How to Use Storytelling in Your Marketing to Become More Visible with Trang Nova
234: How to Use Storytelling in Your Marketing to Become More Visible with Trang Nova

234: How to Use Storytelling in Your Marketing to Become More Visible with Trang Nova

Update: 2025-10-06
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I chat with Trang Nova, a speaking coach, storyteller, and founder, about one of the most powerful tools in your business toolkit: storytelling.

In our conversation, she walks us behind the scenes of her own daily routines, shares her journey from a shy immigrant kid to TEDx speaker, and gives actionable tips for transforming your stories into marketing, content, and connection.

If you’ve ever felt stuck trying to sound “real” in your posts, stressed about how much backstory to share, or unsure where to drop a story in your emails/website, you’re going to love this episode.

We discuss:

  • How your morning routine is non-negotiable
  • Using storytelling to build trust, curiosity, and emotional connection
  • How to convert a bland summary into a compelling story
  • Starting lessons with a story, whether in emails, social media, workshops, or pages on your website

ABOUT TRANG:
Trang Nova is a speaking coach for entrepreneurs who want to speak with confident authority so they can be recognised as visible leaders in their businesses and on stages. Through Trang’s lifelong journey from being a withdrawn introvert to now being featured on global platforms like TEDx and Medium, she realised that speaking is a skill that can be mastered by anyone, not just those to whom it comes naturally. So now, she is on a mission to help others harness the power of their voice. Trang believes that when more visionaries speak up, then more leaders will successfully fulfil their potential and lead powerful movements to make this world better for us all and future generations. When she’s not on stage or coaching others, you’ll probably find her hiking on a mountain somewhere, giving her dogs forced cuddles, or stuffing her face with ice cream!

CONNECT WITH TRANG:
Instagram: https://www.instagram.com/trang_nova/
LinkedIn: https://www.linkedin.com/in/trang-nova-a887aba0/
Website: https://www.trangnova.com
Podcast: https://open.spotify.com/show/60IpvCPgc4amSdwhcatUpm?si=6ae13a26e03f4f37
Email: trang@trangnova.com

Watch on YouTube: https://youtu.be/Q8DjUze63IA
Read on the Blog: https://whitedeer.com.au/ep234/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

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234: How to Use Storytelling in Your Marketing to Become More Visible with Trang Nova

234: How to Use Storytelling in Your Marketing to Become More Visible with Trang Nova

White Deer, Jacqui Naunton