238: 5 Sustainable Tasting Room Habits | Marketing Tip Monday

Update: 2024-07-22

Description

[00:00:00 ] By acting environmentally and socially responsible today, we get future generations, a healthy place to call home. The actions that you as an individual take, have an impact.

[00:00:11 ] Welcome to marketing tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable wine growing.

[00:00:29 ] So you can show your customers that you share their values.

[00:00:33 ] The summer months, bring more staff and guests into tasting rooms across the country. Invite your whole team to join in your brand sustainability efforts. When you practice these five sustainable tasting room habits. Tip one is to conserve. Simple actions like completely shutting off water faucets after use and notifying management of leaks help conserve this limited resource. Turning lights and appliances off when not in use reduces electricity. Consumption.

[00:01:02 ] Although the commercial end use energy sector uses the smallest amount of energy of the four sectors, which include transportation, industrial, residential, and commercial. The majority of the energy used comes from fossil fuels, small efforts in the workplace, reduce reliance on non-renewable energy. Tip two is to recycle responsibly.

[00:01:24 ] We know the importance of recycling, but when heading to the bin with recyclables in hand, it's easy to forget the nuances. Some items can be recycled together, like cardboard paper and some plastics and metal. Glass is, usually recycled separately. And sometimes that's separated by color. It may be tempting to line up a recycle bin with a plastic bag. But it can actually be detrimental to your good efforts.

[00:01:48 ] Plastic bags can clog recycling machinery. Contaminate other recyclable materials and potentially lead to recyclable material ending up at the landfill. Instead, keep those items loose or use a paper or reusable bag to line the can. Your wine bottle corks can also be recycled and turned into many useful items.

[00:02:08 ] Start a collection container and send it off to be repurposed.

[00:02:12 ] Re cork has a map of drop off locations that makes it easy to find a cork recycling partner near you. Consider teaming up with neighboring tasting rooms to send your corks together. Tip three is to reduce and reuse. Upgrade to glass and metal dishes in the break room to cut down. On single use plastics, Sanitize and reuse water bottles for serving water. These small changes can drastically reduce your weekly waste. Tip four is to source locally. Check out local artists and small businesses for crafts, snacks, and knickknacks to offer for sale in your tasting room. This is a great way to introduce your guests to local talent and support your community. And tip five is to bike or carpool to work.

[00:02:58 ] There are several alternative transportation options available today For eco-conscious commuters. Trips can be shared by carpooling or using public transportation to reduce the number of cars on the road. Riding a bike e-bike skateboard or one wheel has The added bonus of getting your blood pumping.

[00:03:17 ] We are here to help you tell.

[00:03:19 ] Your customers, how your brand protects natural and human resources with the sustainable story program. This simple, yet powerful free tool helps you tell your own personal message. And it just got better with the new online course. Go to the notes. Click on the link titled to tell your sustainable story, to sign up and start writing yours today. Until next time, this is sustainable.

[00:03:42 ] Winegrowing with the vineyard team.

Tell Your Sustainable Story

We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program.

This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today!

Until next time, this is Sustainable Winegrowing with the Vineyard Team.