In this episode of the Rhyno Show Podcast, host Ryan Holtz interviews Fawn Weaver, founder of Uncle Nearest Whiskey and author of ‘Love and Whiskey’. Fawn shares her journey of authenticity, the challenges she faced with her book cover, and the importance of storytelling in branding. 

She discusses her views on imposter syndrome, the significance of understanding market trends, and offers advice for women over 40 looking to re-enter the workforce or start their own businesses. Fawn emphasizes the need for individuals to lean into their natural gifts and the importance of being true to oneself in both personal and professional realms.

Fawn Weaver emphasizes the importance of authenticity in business.

-The cover controversy of ‘Love and Whiskey’ highlights the struggle for creative control.

-Understanding market trends is crucial for success in the spirits industry.

-Storytelling is essential for branding and connecting with consumers.

-Fawn believes imposter syndrome is a concept that should be challenged.

-She encourages women over 40 to rediscover their passions and natural gifts.

-Fawn’s introverted nature influences her approach to public speaking and engagement.

-The significance of support as a verb in building a brand.

-Greatness is often forged through overcoming challenges and adversity.

-Fawn advocates for being true to oneself and not seeking validation from others.

Chapters

00:00 Technical Difficulties and Introductions

00:13 Fawn Weaver’s Journey and Book Cover Story

09:29 Authenticity and Standing Ground

15:16 Challenging Perceptions and Historical Context

18:46 Mindset Over Imposter Syndrome

20:52 The Motivation Behind the Climb

23:52 The Power of Storytelling in Business

34:27 Connecting with the Audience: The Art of Communication

39:44 Sex, Money, and the Underlying Forces of Influence

41:17 The Power of Storytelling in Branding

43:18 Overcoming Darkness: A Journey of Resilience

46:09 Finding Purpose Through Adversity

50:22 The Life of an Introverted Entrepreneur

56:07 Advice for Women Over 40: Rediscovering Passion

01:01:24 Building an Independent Brand in a Competitive Market

Check out fawn and her book and distillery here.

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