Are you pricing like a business owner or quietly resenting every order?

In this hot-seat episode, I sit down with Nida from LaMaya Blush and answer her biggest questions on pricing strategy, niching, content, and attracting premium customers. We dig into the "resentment price" (and why it silently sabotages sales), how to niche so specifically it feels scary, and why your business does not need to be on every platform to scale. I share my 3 steps if I had to start from scratch today, the mindset shift that keeps you steady when sales dip, and the kind of human, non-curated content that actually builds trust in a world of AI. If you're a jewelry designer ready to grow with intention—pricing, brand positioning, Instagram Lives, and premium customer experience—this one's for you.

What You Will Learn in this Episode:

1. How to find and fix your resentment price so you stop repelling sales
2. The "so-niche-it's-scary" approach to stand out in a crowded market
3. Why strategy > platforms (and how to choose the right ones)
4. How to detach your self-worth from monthly sales and lead like a CEO
   
   

Topics Discussed:

• Pricing frameworks vs. the resentment price
• Niching, storytelling, and brand identity
• Minimum viable product + real-world feedback
• Instagram vs. TikTok and human-first content
• Premium buyers & building a premium experience
• CEO mindset, boundaries, and sustainability
  
  

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Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

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Nida's Instagram | https://www.instagram.com/lamayablush/ 

Nida's Website | https://lamayablush.com/