To celebrate California Wine Month, we're highlighting winners of the California Green Medal Award. Allison Jordan, Executive Director at the California Sustainable Winegrowing Alliance shares the sustainable practices unique to each of this year’s winners. From farm hiking trails open to the community to a bio fuel powered fleet, you’ll be inspired by these stories.

Make sure you listen to the end. Our host Craig works at Niner Wine Estates, the 2023 Green Medal Business Award Winner. He has great insights into the benefits of applying for the Green Medal that extend beyond earning the award.

I have enjoyed working with the Green Medal on the steering committee and as a judge.  If you are a California vineyard or winery, I encourage you to visit greenmedal.org to apply. Applications open in November of 2024.

Resources:        

• 206: The Best Newsletter You Can Send | Marketing Tip Monday
• 231: Stacking Regenerative Practices to Create a Healthy Vineyard
• 2024 Green Medal Award Winners
• Allison Jordan
• Green Medal Awards

Vineyard Team Programs:

• Juan Nevarez Memorial Scholarship - Donate
• SIP Certified – Show your care for the people and planet  
• Sustainable Ag Expo – The premiere winegrowing event of the year
• Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace
• Vineyard Team – Become a Member

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Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources.

Learn more at www.vineyardteam.org.  

Transcript

 [00:00:06 ] Beth Vukmanic: To celebrate California wine month. We're highlighting winners of the California green metal award.

[00:00:11 ] Welcome to sustainable wine growing with the vineyard team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic executive director at vineyard team. Since 1994, we've brought you the latest science-based practices, experts, growers, and wine industry tools through both in-field and online education, so that you can grow your business. Please raise a glass with us as we cheers to 30 years.

[00:00:36 ] In today's podcast Craig Macmillan, critical resource manager at Niner wine estates with long time sip certified vineyard and the first ever sip certified winery. Speaks with. Alison Jordan executive director at the California sustainable wine growing Alliance. She shares the sustainable practices, unique to each of this year's green metal winners. From farm hiking trails, open to the community, to a biofuel powered fleet. You'll be inspired by these stories. And make sure you listen to the end.

[00:01:07 ] Our host Craig works at Niner wine estates winner of the 2023 business award. He has some great insights into the benefits of applying for the green metal that extend beyond earning the achievement.

[00:01:19 ] I personally have had the pleasure of serving on the green metal steering committee. And as a judge, if you're a California vineyard or winery, I encourage you to visit green metal.org to apply applications open in November of 2024.

[00:01:34 ] Do you want access to the latest viticulture research and technology from the world's top experts, then you won't want to miss the premiere Winegrowing event of the year, the sustainable ag expo. Enjoy the perfect blend of in-person and online learning. Speak directly with national experts, earn over 20 hours of continuing education and explore sustainable ag vendors. It all takes place November 11th through 13th, 2024 in San Luis Obispo, California. As a listener to this podcast, take $50 off of your ticket. When you use code podcast 24 at checkout. Get yours today at sustainableagexpo.org. Now let's listen in.

[00:02:14 ] Craig Macmillan: Our guest today is Allison Jordan. She is executive director of a California sustainable wine growing alliance. And today we're going to be talking about the green medal awards. Hey allison, thanks for being on the podcast.

[00:02:30 ] Allison Jordan: Great to be with you. thanks so much for having me.

[00:02:32 ] Craig Macmillan: So let's start with some basics. What is the California sustainable wine growing alliance? And in particular, what is it? What are its goals? And what's it doing to achieve those goals?

[00:02:42 ] Allison Jordan: Well, the California Sustainable Wine Growing Alliance is a partnership that was created by Wine Institute and the California Association of Wine Grape Growers back in 2003 as a nonprofit organization that's all about promoting sustainability from grapes to glass. some of the ways that we do that, especially the whole idea of encouraging adoption of sustainable wine growing practices is also around communicating about it so we can really tell the story about California's leadership in sustainability.

[00:03:14 ] And we do that through education, through outreach, through certification, and also through partnerships. So for instance, the vineyard team is a great partner of ours and us. Fantastic work. Not only in the central coast, but also throughout the state.

[00:03:31 ] Craig Macmillan: Thank you. I know that we've really enjoyed and benefited from our work with you. And also around the Green Medal Awards. what exactly are the Green Medal Awards? how did that come about? What was the purpose of creating the awards?

[00:03:45 ] Allison Jordan: So during Down to Earth Month each April, which is a chance to really highlight California wine community sustainability leadership we also celebrate the California Green Medal. The full name of the awards is the California Green Medal Sustainable Wine Growing Leadership Awards. And it's our way of recognizing industry leaders.

[00:04:06 ] So those who wineries and vineyards that are really using advanced sustainability practices. They're innovating and they're sharing that information with their peers. It really was a way for all of the different California sustainability programs to come together.

[00:04:21 ] We're all really about elevating sustainability. And so we came together with not only the Sustainable Wine Growing Alliance, which of course is this partnership with CAWG and with Wine Institute, but also with the Vineyard Team and Lodi Wine Grape Commission. Napa Valley Vintners and Napa Green, and also the Sonoma County Wine Growers, so that we could all be part of celebrating and shining a spotlight on these leaders.

[00:04:46 ] Craig Macmillan: I think that's one of the really great things about this. And my understanding is that you actually have representatives from different organizations that are part of the review committee for the applications and also part of the cross promotion. Is that right?

[00:04:57 ] Allison Jordan: That's right. Yeah, so all of those organizations are involved and participate in the judging panel. We also have experts from universities, the wine education field some representatives from retailers and, and some somellier have. Participated in the past. So we try to have that really well rounded group that can be reviewing the applications from wineries and vineyards around the state.

[00:05:20 ] Craig Macmillan:</s