248 | Beyond ChatGPT: Use Claude Projects For High Impact Content. Steal Michael Steltzner’s Proven Blueprint
Description
What if your best-performing marketer didn’t sleep, worked 24/7, and only cost $20/month?
That’s exactly what Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World, has built using Claude Projects from Anthropic — and in this episode, he breaks it all down.
If you’re a business leader, you’re in the content business — whether it’s emails, reports, proposals, or social posts. But creating high-performing content consistently? That’s where most fall short. This conversation will change that.
Michael reveals his full AI-powered system for building persuasive marketing assets using Claude Projects — including the exact prompts, project structure, training methods, and use cases that are already driving massive ROI for his events and brands.
In this session, you’ll discover:
- How Claude Projects work (and why Michael prefers them over ChatGPT or Gemini)
- Why business leaders should think of AI as a strategist, not just a tool
- How to train Claude to become your best-performing marketing writer
- Real-world examples of email marketing, podcast scripting, and ideation
- How AI helps you scale personalization for different customer segments
- What kind of files, instructions, and feedback loops make Claude better over time
- Creative ways to repurpose Claude for podcast planning, ad scripts, and beyond
- Why better output beats faster output when it comes to business impact
Michael Stelzner is the founder of Social Media Examiner, the host of Social Media Marketing Podcast and AI Explored, and the creator of Social Media Marketing World and AI Business World. He’s a leading voice in content, marketing, and innovation — helping business leaders stay ahead of what’s next.
📍Connect with Michael on Linkedin https://www.linkedin.com/in/stelzner/
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