So how is trust like a basket of grapes? Guess you have to listen to find out. :)

In this episode, Nicole sits down with Taylor LeCours, a fellow copywriter and brand strategist, to explore the word "trust" - diving deep into its meanings, etymology, and implications for both business and personal relationships. You’ll also get some impromptu (and very valuable!) copywriting lessons!

In this episode you'll learn:

• How trust and hope are intertwined, and why both are essential? (up for debate!)


• Why the etymology of "trust" feels more like an ingredients list than a progression.


• Why trust points are becoming increasingly important in marketing.


• How returning things you don't want builds your self-trust!


• The delicate balance of building trust ethically in copywriting

Resources Mentioned:

• Take Taylor's Brand Archetype Quiz: Available on her Instagram


• Connect with Taylor on Instagram (especially during her current rebrand!) @theideahaven

Looking to connect further?

• Connect with the It's All Poetry podcast team (i.e., Nicole!) at itsallpoetry.podcast@gmail.com


• Sign up for weekly marketing prompts that don't feel gross at nicolecopy.com/prompts


• Find show notes and links at nicolecopy.com/its-all-poetry

Music by Jack Pierce