Discover#MediaSnack Meets25 - Gerry D'Angelo, Procter & Gamble
25 - Gerry D'Angelo, Procter & Gamble

25 - Gerry D'Angelo, Procter & Gamble

Update: 2019-01-15
Share

Description

How can you be an effective media director in a complex and fast-moving media industry? 

This is just one of the insights shared in this #MediaSnack Meets with Gerry D'Angelo the Global Media Director of P&G, the world's largest advertiser. 

We cover a lot of ground quickly in this special episode and Gerry shares a ton of his wisdom and insight learned through 20 years rising to the very top of the industry. 

  • What does a Global Media Director do?
  • How ad fraud is still a major concern for advertisers
  • You should treat a media budget like your own money
  • How to manage internal stakeholders and improve their knowledge of media
  • The importance of defining your company's operating model for media within the marketing organization
  • The challenges and opportunities that come with corporations placing increased scrutiny on how media dollars are invested
  • How marketers are approaching the threat of 'direct to consumer' brands
  • What are the skills that make a good modern media director?
  • Gerry's approach to the trend for in-housing

Finally, we discuss whether, in a world in which media will increasingly be bought in a biddable / auction process, large scale still matters to large advertisers or will they lose their competitive advantage?


Episode links:

Gerry D'Angelo LinkedIn

Gerry D'Angelo Twitter @gerrygdangelo

How Brands Grow by Byron Sharp

Interview with Gerry D'Angelo at Festival of Media - May 2017 - Media Transparency: Clean up the Supply Chain to Invest in Growth



Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

25 - Gerry D'Angelo, Procter & Gamble

25 - Gerry D'Angelo, Procter & Gamble

ID Comms