In this episode of Digital Dominators, Sooz Young and Danielle Thompson delve into the toxic culture of success porn and its impact on business owners' mindsets.

They discuss the importance of ethical marketing, recognizing personal values, and the need for authenticity in a digital-first world.

Danielle shares her journey from corporate burnout to becoming a values-led business support expert, emphasizing the significance of understanding one's own success and the dangers of comparing oneself to curated online personas.

The conversation also touches on the rise of fractional support in business and the importance of building credibility in this space.

EPISODE CHAPTERS

00:00 The Illusion of Success in the Digital Age

02:57 Danielle's Journey: From Corporate Breakdown to Empowerment

05:43 The Ethics of Marketing and the Dangers of Success Porn

08:26 Defining Personal Success: Beyond Six-Figure Income

11:04 Finding Your Values and Resetting Your Business Mindset

14:03 Listening to Your Intuition: Recognizing Discomfort and Jealousy

16:43 Visualizing Your Future: Creating a North Star for Your Goals

19:53 The Balance of Authenticity and Marketing in Business

22:32 Intent vs. Perception: The Ethics of Sharing Success Stories

29:28 Navigating the Fractional Landscape

31:50 The Shift from Corporate to Fractional Roles

34:55 Challenges in the Fractional Workforce

37:12 Building Credibility in the Fractional Space

40:25 The Confidence Gap in Women Entrepreneurs

43:03 Creating a Supportive Community for Fractional Workers

45:23 Ethics and Authenticity in the Age of AI

47:31 Empowering Future Generations

54:39 Top Tips for Ethical Success

KEY TAKEAWAYS

– Success myths can harm your mindset.

– Ethical marketing is crucial for sustainable success.

– Recognizing discomfort can lead to personal growth.

– Jealousy can indicate your true aspirations.

– Your values should guide your business decisions.

– Social media can distort perceptions of success.

– Authenticity is key in a digital world.

– Building credibility is essential in fractional support.

– Empowering future generations is vital.

– Always be true to yourself.

RESOURCES SHARED

• https://goldpsunsupport.com
• https://www.instagram.com/goldspunsupport/
• https://www.facebook.com/goldspunsupport
• https://www.tiktok.com/@goldspunsupport
• https://www.linkedin.com/in/daniellethompson-goldspunsupport/

🧠 Are you ready to Find Your Digital Strengths?

Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.

This isn’t your average quiz. In under 3 minutes, you’ll get:

✅ A personalised result based on 6 key digital skill areas

✅ A free downloadable Tekunoji Digital Mindset Framework

✅ Practical next steps tailored to your digital persona

🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter

👉 Take the quiz now: https://technologycoachingonline.com/quiz/

🎉 Join the Digital Dominators Community (Free Access)

Love what you’re learning on the podcast? Want to go further?

👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.

As a member, you’ll get:

✅ Free access to the Social Media Prompt Calendar

✅ Member-only toolkits, templates, and training

✅ Early access to events, workshops, and courses

✅ A supportive space to connect, learn, and grow

✅ Behind-the-scenes insights from podcast guests

👉 Join for free now: https://technologycoachingonline.com/digital-dominators/

Let’s make tech easier, marketing smarter, and visibility second nature.

AD SEGMENT

– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠