In this episode I am talking to James Verity, who is the Creative Director at The Jamie Oliver Group, leading the creative vision for one of the most recognised names in food and lifestyle.

With 25 years of experience in the creative industry, James is known for his ability to blend storytelling with innovative design to create engaging brand experiences.

Before going in-house James founded his own creative agency, Superfantastic, which specialised in brand, design and digital to visualise and communicate what makes brands special. Some of the brands James worked on included Intercontinental Hotel Group, Pernod Ricard, Contiki, Penguin Random House and Bikeability.

At The Jamie Oliver Group, he has been instrumental in developing campaigns that promote sustainability and healthy living as well as culinary creativity.

James has an unwavering commitment to excellence, collaboration and storytelling which is why he was one of our judges for the Inside Out® Awards in 2024.

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In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.

Download the report for FREE here.