DiscoverAshley Talks – Asia Tech Podcast254: String Nguyen (Ashley Talks ASH12)
254: String Nguyen (Ashley Talks ASH12)

254: String Nguyen (Ashley Talks ASH12)

Update: 2018-05-161
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Description

Podcast highlights:



  • 01:00 Starting out on Meerkat, how did String Nguyen build content and community around her video content and eventually get 20,000 followers on Linkedin?

  • 13:10 Growing your Linkedin followers to 20,000+ . There's a 30,000 limit on Linkedin followers, how do you get around it? How do you win a Linkedin "top voice" award? It's all about community and growth.

  • 44:30 Why did String delete SnapChat? What's the problem with SnapChat for content creators? How does the ROI of SnapChat compare with Linkedin?


Podcast notes:



  • 00:00 ASH12 - Ashley Talks with Ashley Galina Dudarenok and String Nguyen

  • 01:00 Starting out on Meerkat, how did String Nguyen build content and community around her video content and eventually get 20,000 followers on Linkedin?

  • 05:00 How do videos convert compared to other platforms? Before you get to conversion, you should build brand awareness? Is it okay to publish informal personal content on Linkedin or does it have to be slick and professional?

  • 08:45 In video content creation, it's tortoise vs the hare. Personal branding is a marathon not a sprint. It's a full time job that you have to commit to for the long term

  • 13:10 Growing your Linkedin followers to 20,000+ . There's a 30,000 limit on Linkedin followers, how do you get around it? How do you win a Linkedin "top voice" award? It's all about community and growth.

  • 14:10 An insight about String's entrepreneurship and her journey. Where did it come from?

  • 19:00 How do you become good at communication and ask great questions in videos and podcasts?

  • 21:00 String's thoughts on Blockchain and ICOs, including who she follows on Twitter

  • 30:00 How do education systems shape our thinking processes and entrepreneurship long term?

  • 31:40 What are String's thought on Asia, innovation and entrepreneurship?

  • 39:00 Why did String double down on video? What does it mean for SEO? What about sponsored video content?

  • 44:30 Why did String delete SnapChat? What's the problem with SnapChat for content creators? How does the ROI of SnapChat compare with Linkedin?

  • 52:00 Live Streaming and the future of Video. Ashley and String discuss Live Streaming in Asia, its impact on social media, micro influencers and new retail.

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254: String Nguyen (Ashley Talks ASH12)

254: String Nguyen (Ashley Talks ASH12)

Bharath K