25Q4 | Inside Short Drama Licensing: Cassandra Yang on How Chinese Micro Dramas Go Global
Description
Today’s episode features a conversation from our 2025 Q4 Short Drama Forum with Cassandra Yang — CEO of RisingJoy, one of the most active global licensing hubs for micro-dramas, now connected with 50+ platforms across 20+ countries.
Cassandra explains what truly defines micro-dramas, why mobile-first storytelling requires emotional hooks over logic, and the biggest misconceptions traditional film/TV professionals still have about the format.
She also breaks down global demand trends, the rise of English and Korean short dramas, and the challenges of adapting Chinese content for international markets — from music rights to cultural context.
Finally, we talk about the next frontier: co-productions, format licensing, and why the global short-drama market is still at “Level 1” compared to China’s five-year lead.
Let’s dive in.
---
📘 Want to dive deeper into the storytelling logic behind global short dramas?
Check out my book — Short Drama Writing 101: From Industry Logic to Social Psychology — a 135-page guide for producers, writers, and platform strategists.
United States
