#26 Finanz und Wirtschaft: From Red To Black
Update: 2025-04-08
Description
Jan Schwalbe, Editor-in-Chief at Finanz und Wirtschaft (FuW), shares the story behind FuW’s transformation into one of TX Group’s fastest-growing digital brands. Under his leadership, the publication expanded beyond print—launching premium products, scaling up events, and embracing gamified formats like Fantasy Funds. These moves boosted brand visibility, attracted younger audiences, and drove subscription growth. Jan also reflects on the high-stakes nature of financial journalism, where precision isn’t just expected—it can move markets.
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