#26 Josh Lowman — From copywriter to category design studio
Description
Josh Lowman founded Gold Front, an agency that’s helped major players like Stripe, Uber, and Clari carve out new market categories. Josh and his team focus on business strategy, positioning, and brand design, working with top CEOs, founders, and CMOs who want to be different in their industries.
But that’s not all. Josh is also passionate about sharing his insights for free through his newsletter, LinkedIn, and live workshops. When he’s not shaping the future of tech brands, you can find him hanging out with his daughters or rooting for the Detroit Lions—a test of loyalty if there ever was one!
DOTS PODCAST ON ALL PLATFORMS
YouTube: https://youtube.com/playlist?list=PLJhdYWtEVH6R9lX2exP_8ni9YGKNTZ1b8&si=4s69nrKCahy5vQ5O
Spotify: https://open.spotify.com/show/2z0Vgy7eNR6XSk3M0uSugp?si=eb5369dea4314099
Apple: https://podcasts.apple.com/us/podcast/dots-podcast-of-paul-syng/id1557392269
Anchor: https://podcasters.spotify.com/pod/show/paulsyng
READ PLATONIC BLOG
NEED HELP WITH A COMPLEX CHALLENGE?
SPEAKER LINKS
Host, Paul Syng:
https://www.linkedin.com/in/paulsyng/
Guest, Josh Lowman:
https://www.linkedin.com/in/joshlowman/
Gold Front | Apex - Case Study
https://www.goldfront.com/work/real-performance-apex
CHAPTERS
00:00 Welcome Josh Lowman
02:38 How Josh created Gold Front (A category design studio)
11:53 Connecting the dots from strategy to execution
22:14 Category vs 'Brand' and why words you use matter
29:55 Positioning in category strategy
36:27 One thing that drives Josh about Gold Front
40:11 Apex case study
44:25 Working with founders and CEOs
50:07 3001 Questions all about me
United States
