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26. Why Poetry Matters

26. Why Poetry Matters

Update: 2025-01-08

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Poetry has lessons for every brand. The power of brevity. The art of wordplay. Thoughtful connections that spark emotion, linger in memory, and sometimes bring a smile–or a tear. Who better to explore why poetry matters than John Simmons, writer, poet and pioneer of verbal branding.

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26. Why Poetry Matters

26. Why Poetry Matters