DiscoveroGoInsider with David Novak#260: Nick Green, Cofounder and CEO of Thrive Market – The business model matters
#260: Nick Green, Cofounder and CEO of Thrive Market – The business model matters

#260: Nick Green, Cofounder and CEO of Thrive Market – The business model matters

Update: 2025-10-09
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At age 25, he walked away from a successful seven-figure business, and took a big swing on a risky idea.


Thrive Market Cofounder and CEO Nick Green knew he wanted to make healthy food more accessible. But at a time when everyone was chasing speed and scale, he made a big bet on the membership model. 1.7 million members later, it’s safe to say it worked.


In this episode, he shares:




  • His early career failures and what they taught him



  • The power of the right business model



  • The weird way he uses ChatGPT



  • Why you should take big swings



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#260: Nick Green, Cofounder and CEO of Thrive Market – The business model matters

#260: Nick Green, Cofounder and CEO of Thrive Market – The business model matters

David Novak