Want us to help you generate consistent, inbound appointments?

In this video, Elizabeth Lytle shares why many roofing and home improvement companies waste ad dollars on bad leads and what the most successful companies are doing differently. She walks through examples of what not to do, then highlights proven strategies that attract the right customers, filter out the noise, and position your brand as the trusted choice in your market.

From creating better video content and landing pages to tracking the right metrics, you’ll learn how to stop blending in with the competition and start getting the kind of leads you actually want.

If you’re tired of wasting money on low-quality leads and ready to grow your business with confidence, this video is for you!

Key Takeaways:

🔹Why generic ads and poorly sized creatives hurt your brand

🔹How video content helps you stand out and connect with your audience

🔹Examples of contractors who use credibility and targeting to attract ideal customers

🔹The power of landing pages and proper tracking to eliminate bad submissions

🔹Why tracking both lead generation and brand awareness is crucial for long-term success

Timestamps:

00:00 – Why bad leads waste your time and money

02:15 – Examples of what NOT to do in your ads and creatives

05:40 – How successful contractors use video and credibility

09:50 – The role of landing pages in filtering and tracking

13:30 – What to track: leads, appointments, demos, sales, ROI

17:00 – Why brand awareness lowers your marketing costs over time21:10 – Case study: How Imagine Remodeling grew with video and social media

26:40 – Final thoughts: Stop wasting money and start making smarter decisions

Connect with Contractor Dynamics:

➡️ Website: https://www.contractordynamics.com/

➡️ Facebook: https://www.facebook.com/ContractorDynamics

➡️ Instagram: https://www.instagram.com/contractordynamics/

➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/

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