DiscoverUplevel Dairy Podcast263 | Dairy Leadership: Managing Growth and Generational Success on the Dairy
263 | Dairy Leadership: Managing Growth and Generational Success on the Dairy

263 | Dairy Leadership: Managing Growth and Generational Success on the Dairy

Update: 2025-09-12
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In the final installment of the Country Aire Farms series, brothers Craig and Nick Gerrits reflect on stepping into leadership roles within their family’s dairy operation. They discuss the challenges of earning respect, building trust with employees, and maintaining a healthy leadership mindset, even during tough times. 

The episode highlights the importance of confidence, open communication, and continuous learning, as well as the legacy and values passed down through generations. Both brothers share advice they would give their younger selves, emphasizing the need for self-trust, motivation, and a focus on personal well-being to lead effectively. The story of Country Aire Farms is ultimately one of family, tradition, and progressive growth in the dairy industry.

This episode is brought to you by DeLaval. DeLaval provides integrated solutions designed to improve dairy producers’ production, animal welfare, and overall quality of life. To learn more, visit Delaval.com/en-us/.


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263 | Dairy Leadership: Managing Growth and Generational Success on the Dairy

263 | Dairy Leadership: Managing Growth and Generational Success on the Dairy

Peggy Coffeen