27: 3 Ways to Improve Digital Marketing with Customer Intelligence w/ Andreea Gleeson

Update: 2017-01-03

Description

There is no one place to go to obtain customer intelligence; you have to get it from lots of different points.

For digital music distributor TuneCore, the key to their success has been taking what they’ve learned from various initiatives and bringing them together to get a more holistic picture of their customers—and at the same time identifying those segmentations they need to do to better target based on the customer’s needs.

Andreea Gleeson is TuneCore’s VP of Marketing and Product. In this episode, she explains why customer intelligence is so important to your marketing success.

Comments

In Channel

28: How Finding the Correct Product/Market Fit Drives Better Product Decisions w/ Joana Kogan

2017-02-1414:57

27: 3 Ways to Improve Digital Marketing with Customer Intelligence w/ Andreea Gleeson

2017-01-0322:16

26: How Predictive Marketing Automation Can Solve Your Email Timing Problems w/ Jamie Field

2016-12-2718:34

25: How to really Connect with your Customers w/ Gautam Gupta

2016-12-2017:22

24: How to Create a Simple, Hyper-Effective Website w/ Jon Butt

2016-12-1319:12

23: How to Win the B2C Market by Using a B2B Digital Marketing Methodology w/ Jay Zhang

2016-12-0614:51

22: Why is Traditional Retail Under Siege? w/ Scott Friend

2016-11-3020:27

21: Everything You Need to Know About Account-Based Marketing w/ Paula Crerar

2016-11-0116:58

20: 3 Ways to Hack the Mind of the Online Shopper w/ Jennie Wong

2016-10-2518:25

19: Launch Lessons From the Popular Game “Dots” w/ Paul Murphy

2016-10-1817:17

18: The 7 Common Elements of Viral Videos w/ Joel Ackerman

2016-10-1121:28

17: Brand Protection on Social Media w/ Jenny Wolfram

2016-10-0410:03

16: How a Once-Great Beauty Brand Was Resurrected Through Social Campaigns w/ JuE Wong

2016-09-2721:54

15: Thought Leadership Marketing Sells Itself w/ Heather Taylor

2016-09-2020:23

14: How to Drive an Effective Content Marketing Strategy w/ Drew Neisser

2016-09-1323:04

13: How to Create an Employee Advocacy Program w/ Marylin Montoya

2016-09-0623:04

12: How eBay Empowers Its Customers on Social Media w/ Dallen McKee

2016-08-3017:02

11: 3 Content Distribution Strategies of a New-Media Company w/ Paul Berry

2016-08-2322:09

10: The Forgotten Marketing Gem That All Businesses Should Uncover w/ Matt White

2016-08-1620:51

9: How to Raise Money Through Digital Marketing w/ Ajay Yadav

2016-08-0916:56

00:00

1.0x

27: 3 Ways to Improve Digital Marketing with Customer Intelligence w/ Andreea Gleeson

#box-pro-ellipsis-17629646056855{-webkit-line-clamp:2;}27: 3 Ways to Improve Digital Marketing with Customer Intelligence w/ Andreea Gleeson

27: 3 Ways to Improve Digital Marketing with Customer Intelligence w/ Andreea Gleeson

27: 3 Ways to Improve Digital Marketing with Customer Intelligence w/ Andreea Gleeson