27: How an Award-Winning Broker Disrupted a Mortgage Tech Monopoly with Indi Mortgage's Doug Adlam
Description
In this episode, we're joined by Canadian mortgage expert Doug Adlam. Doug is one of the Founders of Finmo from Guelph, Ontario, a fintech company which disrupted the Canadian mortgage industry in 2017, and was bought by Lendesk in 2020. An entrepreneur and public speaker, Doug started as a Mortgage Agent in 2008 at Champion Mortgage, and growing by 40x, it eventually lead to a merger with Axiom Mortgage Solutions which was re-branded nationally to Indi Mortgage - The Independent Mortgage Company in 2024.
In this episode we cover:
→ The research he does when looking at new tech, understanding contracts with brokerages and networks, and designing your business with an exit strategy.
→ What led to the founding of Finmo, how they stayed true to their company values, and why it was important to disrupt the Canadian mortgage tech industry.
→ The next tech disruption in mortgages, open banking, and the link between tech start-ups and regulations.
Indi Mortgage Website: www.indimortgageontario.ca
Doug Adlam's LinkedIn: @DougAdlam
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