How Identity theft can turn into a $7 Million Business with Matt Noon

For a small business podcast, it is a good thing that we have the explicit rating, because I will warn you…there is a TON of great stuff in this episode.  You are going to learn what it really takes to kill it, and make a fantastic business.  Matt is not your ordinary small business owner.  He started his business to pay for school by stealing his brother’s identity and getting a credit card, he didn’t know he actually had to bill clients to get paid,  almost had a nervous breakdown because he was too successful, sold the business, and started  a new one.

Lawn care.  He has a $7 Million dollar lawn care business.  Holy Crap!

We talk a lot about focus on our show, and after building a successful lawn care and landscaping business with the help of his brother, Matt thought that he needed to niche down and focus on a small percentage of their business:  fertilization.  Now, it is mainly what they do.  At Noon Turf Care they fertilize and do pest control.

For more information on Matt and Noon Turf Care, check out their website at NoonTurfCare.com

To listen to the entire interview, please visit us on iTunes or Stitcher or at our website,smallbusinessnaked.com. Small Business Naked is one of the best free small business podcasts to listen to if you are an entrepreneur, a small business owner or you are stuck working for The Man and are looking for small business ideas.