27- Misaligned incentives, sustainable brands, rightsizing, and corporate innovation (Business Design Jam 3)
how misaligned incentives fundamentally hurt user experience across different industries and what we can learn from Lemonade (the insurance startup from USA),
why creating sustainable brands could be the next big wave in business innovation (we talked about Patagonia as an example here),
we discussed a question that very few designers and entrepreneurs ask themselves: “how big should my company be” (hint: growing is not always the best answer),
and we discussed what separates a successful corporate innovation from the ones that are likely to fail.