Podcast highlights:

• 10:06 As videos become more popular, are copywriting and words becoming less relevant? Videos vs the written word


• 25:03 Amy talks about her favourite social media platform LinkedIn and how it has transformed itself into a content creation platform


• 29:42 The importance of being perfectly imperfect and showing authenticity as well as vulnerability on social media

Podcast notes:

• 00:05 ASH15 - Ashley Talks with Amy Blaschka hosted by Ashley Galina Dudarenok


• 00:55 Amy's story - how did Amy become a business owner, copywriter and brand strategist?


• 06:26 Is writing a skill that can be learnt by anyone? Amy's perspective on this


• 10:06 As videos become more popular, are copywriting and words becoming less relevant? Videos vs the written word


• 14:27 Amy's opinion of ghostwriters and the ghostwriting industry


• 18:36 More about ghostwriting, from having a template, the time it takes and how much it pays


• 24:03 Why hasn't Amy authored a book by herself yet?


• 25:03 Amy talks about her favourite social media platform LinkedIn and how it has transformed itself into a content creation platform


• 29:42 The importance of being perfectly imperfect and showing authenticity as well as vulnerability on social media


• 33:12 What program is Amy using to caption her videos?


• 36:01 Amy answers Ashley's question on whether there is a difference between the way men and women work


• 40:33 How to choose the best internal writer or copywriter? A good writer is also a good listener


• 44:30 What platforms can people access to look for writers? From LinkedIn to TripAdvisor


• 48:06 Amy suggests resources to become a better business writer - Grammarly.com, Hemmingway.com, HeadlineAnalyzer


• 52:03 What's the difference between a writer, a copy editor and a content editor?


• 53:50 To work with Amy, find her on LinkedIn, AmyBlaschka.com or write to her at Amy@AmyBlaschka.com