275 - Mastering Brand Building with Nicole Sumner (Brand Director at Ollie)
Description
Brand Marketing vs. performance Marketing, how do you find the balance??
I’m so glad you asked. This episode with Nicole Sumner, Brand Director at Ollie, gets to THE BOTTOM of this question (which we love).
Grab your coffee, get your Airpods, and tune into a convo with Nicole and I as she breaks down Ollie’s approach to brand-building in a crowded dog food market and how they’re emphasizing the importance of a distinct visual identity and consistent brand voice.
00:00 Introduction and Guest Welcome
00:17 Nicole's Journey into Marketing
02:06 Building Ollie's Brand Identity
06:04 Balancing Brand and Performance Marketing
12:46 Ollie's Ice Cream Collaboration with Van Leeuwen
23:14 Challenges in Building a Brand
Follow Nicole:
LinkedIn: https://www.linkedin.com/in/nicolemangino/
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