Go from marketing chaos to marketing confidence, book a call with our team to learn how.

In this episode of the Nailed It Podcast, we sit down with Alicia from Modern Roofing to uncover how she transformed their marketing results by taking control in-house — going from 14 leads a YEAR to 14 leads every WEEK after breaking free from agency dependency.

If you are a roofing company owner who is frustrated with your agency, tired of “set it and forget it” marketing, or ready to build a stronger, more predictable growth engine, this conversation is essential. Alicia shares the challenges she uncovered, how she learned Google Ads from scratch, and the exact steps she took to rebuild Modern Roofing’s marketing from the ground up.

Whether you’re considering bringing your marketing in-house or simply want more visibility and control over your results, this episode will give you a real-world look at what’s possible when you take back your power and build a multi-platform strategy that actually works.

Key Takeaways for Roofing Company Owners

✔️ Why relying 100% on agencies keeps you dependent

✔️ How taking control leads to faster adjustments and better results

✔️ The real difference between in-house optimization vs. agency autopilot

✔️ Why a multi-platform strategy is essential for winning in 2026

✔️ How marketing managers can become true revenue drivers

✔️ What Modern Roofing did to scale from 14 leads/year → 14/week

Timestamps

01:00 Why most agencies want you dependent

06:00 Alicia’s story: from maintenance to marketing manager

12:00 What she discovered inside their ad accounts

18:30 Taking over Google Ads and rebuilding from scratch

22:40 The truth about “set it and forget it” agencies

28:00 Going multi-platform: Google, Meta, social, and more

35:00 How education-based content builds brand trust

40:00 How owners can better support marketing managers

44:00 Final advice for roofing owners

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