DiscoverCubicle to CEO278. Scaling a Corporate Gifting Program to Drive 25% of Revenue
278. Scaling a Corporate Gifting Program to Drive 25% of Revenue

278. Scaling a Corporate Gifting Program to Drive 25% of Revenue

Update: 2024-12-23
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Corporate gifting isn’t just a thoughtful gesture—it’s a $33 billion market opportunity. And for Julie Maskulka, founder of Anecdote Candles, corporate gifting now drives 25% of her company’s revenue. 


Known for combining storytelling with scent, Anecdote is carving out a unique space in this massive market, offering a custom candle gifting program that delivers an impressive average order value of $2,727.


Through testing different strategies like lowering minimum order quantities and tapping into distributor networks, Anecdote has been able to yield a 15% reorder rate from corporate clients.


From targeting unexpected industries to creating scalable systems for customization, you’ll hear from Julie on how to turn an idea for an untapped market into a powerful revenue driver.


View the transcript for this episode at: https://otter.ai/u/cSH042hHHArR9LfWelvikkJzKS0?utm_source=copy_url


Thank you to our sponsor!


Connect with Julie:


Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz


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278. Scaling a Corporate Gifting Program to Drive 25% of Revenue

278. Scaling a Corporate Gifting Program to Drive 25% of Revenue

Ellen Yin