279: 3 Ways to Improve Your Customer Experience | Marketing Tip Monday
Update: 2025-07-28
Description
Why do most tasting room guests show up? It’s not for the wine. Dan McCole (Michigan State University) shares research-backed tips to elevate customer experience through atmosphere, staff engagement, and showcasing accolades.
Resources:
- *** Tell Your Sustainable Story Online Course ***
- 257: Understanding Winery Visitors – Increase Sales with your Messaging
- 2025 SIP Certified Sustainable Stories – get inspired
- Apply for SIP Certified Wine
- Marketing Tips eNewsletter
- Sustainable Story Worksheet
Vineyard Team Programs:
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