Looking for innovative ways to stand out in your content marketing? 

In this ep, Daniel sits down with Will Allred, co-founder of Lavender, to discuss the power of community and unique content strategies for LinkedIn. With a powerhouse marketing strategy, Will opens his playbook to explain exactly how Lavender is dominating social media.

Discover how Lavender is revolutionizing B2B content marketing and building a rabid base of loyal followers through consistency and founder involvement. Plus, learn why Will believes in avoiding gated content and the importance of playing to your strengths. 

Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live

00:00:05 - Co-founder of Lavender Talks Email Marketing and Community

00:03:49 - Building a Community-Driven Tech Company

00:05:31 - Building Community on LinkedIn: Tips and Tricks

00:15:05 - Playing to Your Strength: The Key to Successful Events

00:18:20 - Innovate Your Content with Familiarity

00:26:47 - Standing Out in a Commodified Content Market

00:33:39 - The Annoyance of Gated Content

00:38:20 - Connect with Lavender on LinkedIn

00:39:51 - How to Stand Out in Marketing

Follow Will: 

LinkedIn: https://www.linkedin.com/in/williamallred/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com