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#29 Lena K: Leadership, AI and Beyond the Newsroom

#29 Lena K: Leadership, AI and Beyond the Newsroom

Update: 2025-05-21

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Are we truly digital-first — or just acting the part? Media veteran Lena K Samuelsson reflects on her transformative tenure at Aftonbladet, Sweden’s largest digital news outlet. Drawing on her experience at Schibsted, she shares three pivotal moments that shaped her leadership: empowering a new generation of editors, accelerating digital transformation during the pandemic, and grappling with the rise of AI in journalism.

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#29 Lena K: Leadership, AI and Beyond the Newsroom

#29 Lena K: Leadership, AI and Beyond the Newsroom

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