29. How to choose a Growth Strategy
Update: 2020-02-26
Description
The Ansoff Matrix. When I did my MBA, we covered the Ansoff Matrix, and it is a key element in understanding how you will grow your company or your business. And the great thing about it, is that it is a simple concept that can be applied easily. To model different growth strategies, Igot Ansoff created a simple matrix - as shown on the next page - that allows a company or business to focus its strategy to acquire new customers.
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