DiscoverSchool of Impact292. How to Craft Content That Makes Dream Clients Buy (Belief-Shifting 101)
292. How to Craft Content That Makes Dream Clients Buy (Belief-Shifting 101)

292. How to Craft Content That Makes Dream Clients Buy (Belief-Shifting 101)

Update: 2025-10-09
Share

Description

Want to turn your content into a predictable lead machine without burning out on endless posts? In this episode, you'll discover a repeatable seven-step formula for building conversion content campaigns that actually work in today's crowded market. From crafting hooks that stop the scroll, to leveraging long-form content, email marketing, and AI automation, the episode breaks down how to create demand, attract qualified leads, and scale with a content ecosystem that saves time while delivering results.

 

"The hook is going to make or break the piece of content. You want to have a unique angle to it. And then you want to have a clear, specific call to action, so people know how to take action, how to show up to your thing when you do this. It's going to make your life a lot easier."

 

Insights you'll walk away with from this episode:

  • Hooks are everything — a strong, unique hook determines whether people engage with your content or scroll past it.
  • Long-form content builds trust faster than endless short-form posts, helping potential clients reach the "seven hours of content" needed to buy.
  • Conversion content campaigns work best when structured as intentional 3–7 day sequences that drive people into a conversion event like a workshop or video sales letter.
  • Email lists are essential — relying only on social platforms is risky; owning your list ensures stability and control.
  • AI and automation save time — with the right system, you can repurpose content and run campaigns in just a few hours a week.
  • Market sophistication requires fresh angles — old tactics won't cut it, so hooks and campaigns need to address consumers' evolving awareness and experiences.

 

Connect with Jason:

Email: jason@goliveonlinemastermind.com

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

292. How to Craft Content That Makes Dream Clients Buy (Belief-Shifting 101)

292. How to Craft Content That Makes Dream Clients Buy (Belief-Shifting 101)

Jason Meland