292. How to Craft Content That Makes Dream Clients Buy (Belief-Shifting 101)
Description
Want to turn your content into a predictable lead machine without burning out on endless posts? In this episode, you'll discover a repeatable seven-step formula for building conversion content campaigns that actually work in today's crowded market. From crafting hooks that stop the scroll, to leveraging long-form content, email marketing, and AI automation, the episode breaks down how to create demand, attract qualified leads, and scale with a content ecosystem that saves time while delivering results.
"The hook is going to make or break the piece of content. You want to have a unique angle to it. And then you want to have a clear, specific call to action, so people know how to take action, how to show up to your thing when you do this. It's going to make your life a lot easier."
Insights you'll walk away with from this episode:
- Hooks are everything — a strong, unique hook determines whether people engage with your content or scroll past it.
- Long-form content builds trust faster than endless short-form posts, helping potential clients reach the "seven hours of content" needed to buy.
- Conversion content campaigns work best when structured as intentional 3–7 day sequences that drive people into a conversion event like a workshop or video sales letter.
- Email lists are essential — relying only on social platforms is risky; owning your list ensures stability and control.
- AI and automation save time — with the right system, you can repurpose content and run campaigns in just a few hours a week.
- Market sophistication requires fresh angles — old tactics won't cut it, so hooks and campaigns need to address consumers' evolving awareness and experiences.
Connect with Jason:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland























