Want to turn your content into a magnet for your dream clients? In this episode, Jason reveals how to craft a powerful "hero message" that positions your audience as the hero and you as their trusted guide. By understanding their struggles, confronting their limiting beliefs, and communicating your unique solution with clarity and emotion, you'll learn to influence and inspire without needing to go viral. Through storytelling, belief-shifting, and smart messaging, you'll discover how saying the right words in the right way to the right people can attract the clients you truly want.

"People will cling on to their beliefs with all of their life. People fight for their limiting beliefs, unfortunately. And so we have to have a little bit of persuasion, a little bit of influence, a little bit of truth that we have to speak to them. In order to do that, you just have to get clear on what your belief is."

Key takeaways:

• Say the right words to the right people. The foundation of effective marketing lies in clear, targeted messaging that speaks directly to your ideal client's needs and desires.
• Your client is the hero. Position your audience as the main character in the story—you're the guide who helps them overcome struggles and achieve transformation.
• Get specific, not generic. The more detailed you are about your dream client's struggles, beliefs, and goals, the more your content will resonate and convert.
• Identify the villain. Every great story has a problem or force working against the hero—naming that villain helps your audience connect emotionally and see you as their solution.
• Show the transformation journey. Paint a clear picture of your client's step-by-step path from struggle to success to make their desired outcome believable and tangible.
• Develop a unique solution. Create and name your own process or framework to stand out in a crowded market and show how your approach is different.
• Shift beliefs through storytelling. Use personal or client stories to challenge limiting beliefs, build trust, and inspire people to take action.

Connect with Jason Meland:

Email: jason@goliveonlinemastermind.com

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland