DiscoverBuild Your Network299: Freestyle Friday | Book Review: How to Get a Meeting with Anyone
299: Freestyle Friday | Book Review: How to Get a Meeting with Anyone

299: Freestyle Friday | Book Review: How to Get a Meeting with Anyone

Update: 2019-07-19
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Description

Your host Travis Chappell reviews one of the best networking books he’s ever read, How to Get a Meeting with Anyone. The book has practical strategy you can implement right away. The book gives away some of the behind the scenes secret stuff.


Episode Highlights: 


  • The book is very similar to everything Travis teaches but written more for C-level executives and salesmen looking to get to those execs.
  • Travis is about the newer ways of building relationships.
  • Contact marketing campaigns can have 100% success rates.
  • You need to do your research - send people personalized things that always make it through.
  • Executive assistants are your friends, not your enemies.
  • It’s not favor for favor, you still need to add value with no expectation of return.


Key Points:


  1. Contact marketing and building relationships can work the same way.
  2. Everyone is looking for the short cut, do your research.
  3. Make sure that you respect the hierarchy that’s in place and be valuable to the executive assistants.



Tweetable Quotes:


  • “Most marketing campaigns have around a 1% success rate, so anything more than that should draw your attention.” -Travis
  • “It’s important to send people something specific to get your foot in the door.” -Travis
  • “It’s not just a numbers game, it’s a quality game.” -Travis



Resources Mentioned:


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299: Freestyle Friday | Book Review: How to Get a Meeting with Anyone

299: Freestyle Friday | Book Review: How to Get a Meeting with Anyone