Digest

Elizabeth Stein, founder of Purely Elizabeth, shares her inspiring story of how she transitioned from a career in sales and marketing to the natural products industry. She discovered the power of food as medicine through the Institute for Integrative Nutrition, where she learned about the impact of diet on health. Stein emphasizes the importance of sourcing ingredients from regenerative agriculture and local farming communities, highlighting the benefits for both health and the environment. She also discusses the 80/20 rule, advocating for a flexible approach to healthy eating that allows for occasional indulgences without guilt. Stein believes that striving for perfection in diet can be counterproductive and that a mindful approach to food, prioritizing both pleasure and purpose, is key to a healthy relationship with food. The conversation also touches on the importance of taking time to eat, chewing thoroughly, and creating a relaxed environment for meals, as these factors can significantly impact digestion and overall health.

Outlines

00:00:00

Introduction

This Chapter introduces Elizabeth Stein, founder of Purely Elizabeth, and her journey into the natural products industry. She shares how she discovered the power of food as medicine through the Institute for Integrative Nutrition and how this led her to create her company.

00:01:53

Food as Medicine

This Chapter delves into the concept of food as medicine, highlighting the importance of understanding the impact of different foods on individual health. Stein emphasizes the need for personalized dietary approaches, considering factors like individual biology, health conditions, and lifestyle.

00:23:36

Purely Elizabeth: Sourcing and Sustainability

This Chapter focuses on the unique aspects of Purely Elizabeth's products, emphasizing the use of nutrient-rich ingredients, superfoods, and regenerative farming practices. Stein discusses the company's commitment to sourcing ingredients from regenerative agriculture and the importance of this approach for both health and the environment.

00:26:53

The 80/20 Rule and Mindful Eating

This Chapter explores the concept of the 80/20 rule and its application to healthy eating. Stein advocates for a flexible approach that allows for occasional indulgences without guilt, emphasizing the importance of mindful eating and prioritizing both pleasure and purpose in one's relationship with food.

00:33:10

The Importance of Digestion and Relaxation

This Chapter highlights the importance of digestion and relaxation in relation to food. Stein emphasizes the benefits of chewing thoroughly, taking time to eat, and creating a relaxed environment for meals, as these factors can significantly impact digestion and overall health.

00:36:44

Advice for Conscious Eating

This Chapter concludes with Elizabeth Stein's advice for people who want to start eating better. She emphasizes the importance of taking small, incremental steps, educating oneself about healthy eating, and focusing on consistent progress over time.

Keywords

Q&A

• What inspired Elizabeth Stein to create Purely Elizabeth?

  Elizabeth Stein was inspired to create Purely Elizabeth after realizing that there were no great-tasting, healthy gluten-free products available for her clients. She wanted to combine the nutrient-rich ingredients she was learning about in her nutrition program with delicious flavors to create a product that would appeal to a wider audience.

• What is Purely Elizabeth's commitment to regenerative agriculture?

  Purely Elizabeth is committed to sourcing ingredients from regenerative agriculture, which focuses on improving soil health, biodiversity, and ecosystem services. The company aims to have one-third of its ingredients sourced from regenerative farms by 2026.

• What is the 80/20 rule and how does it apply to healthy eating?

  The 80/20 rule suggests that 80% of results come from 20% of efforts. In the context of healthy eating, it encourages a flexible approach that allows for occasional indulgences without guilt. It emphasizes that striving for perfection in diet can be counterproductive and that a mindful approach to food, prioritizing both pleasure and purpose, is key to a healthy relationship with food.

• Why is it important to take time to eat and create a relaxed environment for meals?

  Taking time to eat and creating a relaxed environment for meals is important for digestion and overall health. When we eat quickly or in a stressful state, our digestive system is not able to function optimally. Chewing thoroughly, being present with the food, and enjoying the experience of eating can significantly improve digestion and nutrient absorption.

• What advice does Elizabeth Stein have for people who want to start eating better?

  Elizabeth Stein advises people to take small, incremental steps towards healthier eating. She encourages consistent learning, reading articles and books, watching podcasts and YouTube videos, and focusing on gradual progress over time. She believes that small changes can add up over time to create significant improvements in health and well-being.

Show Notes