2x Your B2B Marketing ROI with Chain-Based Attribution with Chris Nixon
In episode 16, I had the opportunity to speak with Chris Nixon, VP of Marketing at CaliberMind and host of a weekly show called the Revenue Marketing Report.
During our conversation, we discuss the challenges of marketing attribution, why many B2B marketing teams still struggle to quantify marketing ROI, and what CaliberMind has done to solve this problem.
P.S. Before you go, please leave a review on Apple Podcasts :) 🙏🏻