This episode of Launchpad features Colin Gray, founder of The Podcast Host and Alitu.



The Podcast Host is a business which helps podcasts to launch, grow and run their own show.



Technology platform Alitu is a simple tool for recording, editing and publishing podcasts. The all-in-one podcast maker is used by 2,600+ ambitious podcasters to ship their show – including Logitech, Harvard and Stanford Universities, Intuit, Workday and the NHS.



The episode covers:



• The evolution of podcasting as a medium (01:13 )

• Why podcasts are so effective at connecting businesses with listeners (08:08 )

• How he has built The Podcast Host & Alitu (11:48 )

• The dos and don'ts of business podcasting (14:55 )

• Practical tips for making a success of your podcast - 'Rocket Fuel' (21:53 )

• How Colin likes to take off in his spare time... (26:00 )