The year is 2006. VH1 and MTV are surprisingly still playing music videos, but the same one keeps playing over and over again as you switch between the channels. It's all over the radio, on TV shows and on movies. It's playing at the mall, sports venues, restaurants, bars, parties, clubs. You can't escape it. It's in your head, you sing one hook, the second one, the third one you didn't even realize. How did we get into this mess, how did we as a people let this happen? Well, in a world full of deceit and lies, the only source of truth comes from the hips of a Colombian superstar.