In this episode, I'm diving into why your emails might be getting the cold shoulder and how to fix it.

Firstly, your subject line is make-or-break time. I'm not being dramatic here - it literally determines whether your email gets opened or deleted faster than you can say "direct booking." Those generic, snooze-fest subject lines? They're doing you absolutely no favours.

I'll share my tried-and-tested tricks for writing subject lines that actually get people curious enough to click. We're talking about tapping into emotions, creating a bit of urgency (the good kind, not the pushy sales-y type, yuck!), and making your potential guests feel like you're speaking directly to them.

Plus, I'll give you the lowdown on personalisation - and trust me, it's not just about adding their first name. When you get this right, your open rates will thank you for it.

Better email marketing = more direct bookings = more profit in your pocket. And who doesn't want that?

If you've been wondering why your emails aren't converting into bookings, this episode is packed with no-nonsense advice to turn things around.

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Key Takeaways:

• Your subject line is everything. Seriously, it's the difference between your email being opened or ignored. Get this bit wrong, and all your brilliant content inside goes to waste.
• Quality beats quantity every time. Don't just churn out emails for the sake of it - make sure what you're sending actually adds value for your readers. Nobody wants their inbox clogged with pointless fluff.
• Find your email sweet spot. Too many emails and you'll annoy people (hello, unsubscribe button!). Too few and they'll forget you exist. It's all about hitting that perfect balance.
• Get personal - it works. Adding someone's name to your subject line isn't rocket science, but it makes a real difference to open rates. People like feeling special, not like they're just another number on your mailing list.
• Create that "I need to know more" feeling. Whether it's sparking curiosity or adding a gentle nudge of urgency, give people a reason to actually want to open your email. Make them think "Ooh, what's this about then?"
• Consistency is your best friend. When people know to expect your emails and they arrive when promised, you're building anticipation. That's marketing gold right there.

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Need to up your email marketing game?

Why not check out Sarah's monthly marketing club where you can access her 4-part Mailchimp step-by-step email marketing training. Find out more here

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*BOOTCAMP IS BACK!

My Direct Bookings Bootcamp is now available ON DEMAND. Let’s make 2026 your best year yet for direct bookings!

Find out more

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What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

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