Have you ever felt so overwhelmed by your business that it feels like you’re on the brink of collapse? That’s exactly what Kai Cheng was going through after leaving a job at one of Taiwan’s top video agencies to start his own business. 

Two years ago, Kai was taken to hospital because he thought he was dying. What was really happening was that he was experiencing panic attacks due to the extreme stress of running his own business alongside starting a family.

Since then, Kai has gone from barely surviving to thriving, and in this episode, he shares the three strategies that allowed him to win huge clients like Bentley, stand out from his competitors and generate hundreds of inbound leads.

For Kai, it was crucial to create a business that not only supported his family but also allowed him to do more meaningful, impactful work. After sending out thousands of cold messages and getting no response, though, Kai realised that something had to change.

This episode is filled with actionable strategies that will help you to grow your creative business faster and more sustainably, so that you can find more fulfilment in your work while avoiding burnout.

Covered in this episode: 

• Three strategies to take your business to the next level, while giving you more free time.


• How to position yourself to stand out in a crowded market.


• The crucial mindset shifts that transformed Kai’s business.


• The cold outreach technique that allowed Kai to secure Bentley as a client.


• How to use tools like ScoreApp effectively to generate hundreds of inbound leads.


• How to create a compounding pipeline that fills your sales funnel on autopilot.


• A strategy for creating irresistible ads targeted to your ideal clients.


• How to present your services as essential, rather than a ‘nice to have’.


• And much more…

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

LEARN MORE

Apply to work with Matt - https://www.mattessam.co.uk/creative-life-accelerator

ScoreApp - https://scoreapp.com/ 

CONNECT 

Kai Cheng on LinkedIn - https://www.linkedin.com/in/akaicheng/ 

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ 

LISTEN 

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  

Apple Podcasts - 

https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam