3. Flight Club – Steve Moore
Update: 2021-07-19
Description
Our third episode of It's The Small Things looks at a brand that's taken darts out of dingy pubs and turned the sport into an immersive experience that's accessible to everyone.
Developing a unique concept allowed Flight Club to build a business that turns over £30m in the UK, alongside its revenue from new US locations, employs over 550 staff and has set a standard for customer experience.
The episode has advice on:
- Running hundreds of pre-launch feedback sessions that helped build an army of advocates
- The functions and management team needed to scale
- The benefit of slow recruitment and onboarding as well as developing expertise in house
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