DiscoverBrought to you by...30: What does a brand sound like?
30: What does a brand sound like?

30: What does a brand sound like?

Update: 2019-04-243
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Companies spend a lot of time and effort perfecting the look of their brands. But now what a brand sounds like matters just as much. We trace the history from songs to jingles to what's called sonic branding, following the creative process that led to AT&T’s iconic four-note sound logo. And we'll explore what comes next: multi-sensory marketing. Can sound change how beer tastes?

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30: What does a brand sound like?

30: What does a brand sound like?