Discover#MediaSnack Meets30 - Bob Hoffman, The Ad Contrarian
30 - Bob Hoffman, The Ad Contrarian

30 - Bob Hoffman, The Ad Contrarian

Update: 2019-03-22


If I was CEO of Facebook, "I'd lose billions of dollars for my shareholders" says Bob Hoffman, The Ad Contrarian
But for a good reason. "I have an immodest goal to save freedom and democracy" he says. 

You may know Bob as his alter ego The Ad Contrarian, which is a regularly updated blog which Bob founded over a decade ago. It is devoted to presenting the counter argument to the marketing industry’s obsessive narrative with technology, automation and the new shiny things. 

The increasingly popular blog has evolved into speaking engagements and a series of books, most notably Bad Men which came out in 2017. 

In this episode we find out:

  • what is Bob trying to achieve
  • what drives him
  • when he’s going to quit (no time soon I expect). 
  • what Bob would do if he was the CEO of facebook instead of Mark Zuckerberg
  • what advice he would give to his marketers if he was the billion dollar CMO he frequently criticizes
  • and, whilst everyone reads his books, what does HE read for inspiration

You can check the show notes for this episode at including a full transcript of the interview

So. Without further delay. Please enjoy this lively (and mildly sweary) interview with The Ad Contrarian, Mr Bob Hoffman

An ID Comms Podcast

Episode Links:

The Ad Contrarian Twitter
The Ad Contrarian Blog - First Comes The Sale. Then Comes The Social.

Bob Hoffman - Bad Men
Bob Hoffman - Laughing At Advertising
Bob Hoffman - Marketers Are From Mars, Consumers Are From New Jersey

#MediaSnack - Bob Hoffman named ‘The Copernicus of Media’

John Mortimer - Rumpole of the Bailey
Bill Bryson - A Short History of Nearly Everything
Richard Fineman - Physics Lectures
Eaon Pritchard - Where Did  It All Go Wrong?
Richard Shotton - The Choice Factory
Dave Trott - One Plus One Equals Three
Dave Trott - Predatory Thinking
Michael Lewis - The Big Short
Michael Lewis - Moneyball
Michael Lewis - Liar’s Poker









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30 - Bob Hoffman, The Ad Contrarian

30 - Bob Hoffman, The Ad Contrarian

ID Comms