In a shorter than usual episode, Andrew Coates gives us 25 minutes of gold. I might lean into these shorter blast episodes as I enjoyed it once the shock of getting the timing wrong had worn off.

Thanks to Andrew for being on. It was a banger.

Talking points:

Nailing the client experience.

The importance of being liked by your clients.

The client we don't like working with.

The idea of forgotten progress.

The importance of noticing the familiar.

Good relationships+good experiences+good results= client retention

How to not be intimidating as a huge Personal Trainer.

The importance of body language.

Letting people come to you.

Your bio photo is important.

Invisible lat syndrome.

Switching off from education and consumption mode.

Andrew and his cat Ozzy.

The importance of showering for Andrew's content creation.

Turning on and switching off creativity.

Exposing yourself to a huge spectrum of ideas.

Forever Strength.

Books

How To Win Friends And Influence People

Algorithms To Live By

Cues By Vanessa Van Edwards

The Harry Potter series

The Witcher Series

Useful Links

Andrew Coates' T-nation articles

Generation Iron

Dungeons & Dragons

World Of Warcraft

Tool

Andrew's Harry Potter article

The Witcher 3 game

Andrew's Website

Instagram

Twitter

Intro & Outro Music by THE INFERNAL SEA. LISTEN>LIVE>MERCH