300: How to Hit Your Profit Goals Through Price Setting
How much do you cost?
One of the most challenging parts of running a business, especially in the beginning, is putting a price value that's fair, smart, not to mention profitable on the products and services we offer.
I invite you to hit play on this episode if you’re wondering if your price is right -- Bob Barker style -- that it's not too high and pushing potential customers away, or too low and practically giving away your resources for a steal.
Should your price reflect the late nights? Hours of dreaming? Time, effort, and passion you put into creating this THING and pushing it out into the universe?
Pricing isn’t a one-size-fits-all structure, but let’s talk about it. This episode is a chat about crunching your numbers, drilling into them to find a realistic dollar amount to charge, how to create a unique experience to back up your rates, plus my personal philosophy about how to approach discounts.
The price to press play is $0.00, by the way.
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