DiscoverBeyond Users31- How to design for valuable customers?
31- How to design for valuable customers?

31- How to design for valuable customers?

Update: 2019-07-091
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Description

Imagine you are running a hotel. Who would you rather have as a customer? High value but one-time visitor or an average customer who will keep coming back for many years? It depends, right?

Lifetime Value (LTV) is a concept that can help us determine the business value of our customers and with that understand:

  • who is an ideal customer,

  • how much they are worth to a business,

  • and how much we can spend on acquiring a customer.

In this mini d.MBA episode we cover the definition of lifetime value and its relevance for designers.

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31- How to design for valuable customers?

31- How to design for valuable customers?

Alen Faljic