In this masterclass, I’m talking about what preparation looks like. This question came up during sales training sessions I’ve done, and it applies to anyone in sales—or anyone who’s selling something, even if it’s just yourself. Since we’re all in sales in one way or another, this will help everybody. 

Today, I’ll share four points, and I’ll cover the rest in the next episode. Let’s get started.

Show Notes:

[04:11 ]#1 What is the goal?

[10:10 ]#2 Knowing your offerings or your products or your services, whatever they happen to be, inside and out. 

[17:05 ]#3 Know your clients and know your opposition better than either knows themselves.

[19:31 ]#4 Anticipate challenges. 

[24:00 ]Recap


Episodes mentioned:

3102: Give Advice ONLY If...

2956:The Different Ways To "Do Your Homework" [Part 1 of 3]

2957:The Different Ways To "Do Your Homework" [Part 2 of 3]

2958:The Different Ways To "Do Your Homework" [Part 3 of 3]

1925: Do Your Homework!



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